Our locations — custom-tailored to your needs.
From creative brainstorming sessions in smaller groups to large events with up to 1,000 attendees — we provide the right possibilities for any occasion with our three unique locations: BMW Welt, the BMW Museum and BMW Group Classic.
All three locations captivate with their distinctive architecture and a variety of interior design concepts that can be optimally tailored to your needs. From group size to technical requirements and all the way to the weather — we’re expertly prepared for your event. For so are you, after all.
Events are nothing but calendar entries. Experiences, on the other hand, turn into memories.
Automotive passion, award-winning architecture and flexible premises create a fascinating world in their own right. And this world can become yours, too.
We will gladly collaborate with you from your very first idea. This ensures that your event not only is a success but becomes a lasting memory. For this, each of our locations offers a variety of possibilities that we like to call our home advantage. For who other than ourselves would know best how to take advantage of them?
A lunch break with a brief and entertaining guided tour of historic automotive worlds? Technical presentations and entertaining talks that inform and inspire? We make it possible. Or show your guests just how many innovative media concepts can be incorporated into the similarly innovative architecture — from 360-degree media projections all the way to ingenious LED solutions.
And as beautiful as our premises may be, perhaps you had something more in mind than our roofed outdoor terrace? No worries. Excursions with classic vehicles are, of course, also part of our off.
A fantastic, flexible location which was managed by a competent, professional team. This makes organising much easier since your mind can focus on other things. It was a lot of fun to be here –we received a lot of positive feedback about the venue.
We provide open spaces for your mind-awakening events. Find your locations.
The heartbeat of our brands. At the centre of everything and in tune with the spirit of the city, BMW Welt captivates visitors from all over the world and has long been one of Munich’s landmarks. For it is precisely here where award-winning architecture meets grand visions and automotive passion.
Of course, we will be happy to listen to what makes you happy; BMW Welt offers ample space for your own ideas and wishes. See it for yourself.
Your digital event at BMW Welt.
Streaming and TV Studios.
BMW Welt’s premium locations are the ideal stage for your virtual event. Choose from three fully-equipped studios: the Auditorium, Double Cone and Business Center. From informative national meetings to international product presentations – we have the right option for every occasion.
Complete overview BMW Welt.
More than 100 years of company history: The BMW Museum first opened its doors to visitors in 1973 and counts among Germany’s most-visited business museums. A fascinating place, available to you in the form of three different event spaces. Thanks to its impressive architecture and new developments in event media technology situated amid classic vehicles, your event is guaranteed to become a sensation.
Complete overview BMW Museum.
BMW Group Classic.
A place filled with history — ready to be filled with your stories: The 13,000-square-metre premises of the BMW Group Classic near the BMW Center harbour two possible event locations: The meeting rooms and the Aircraft Engine Hall. What was once one of BMW’s first production halls is a rather special, as well as architecturally protected, event location today. Still, the hall can be individually customised and even embellished with historic vehicles.