You want to give your event a very specific highlight or you want to optimise team building with an unconventional approach? Are you looking for that unusual touch to break the ice or increase the entertainment factor? Then you'll find just what you're looking for in the additional offers available at the BMW event areas. Book exclusive tours of BMW Welt, the BMW Museum or BMW Group Classic and let your participants take a look behind the scenes of the BMW brand. Or bring the allure of the BMW Group closer to your guests with a Genius, who will give you exciting insights into products and brands. And finally, with the charming cult vehicle BMW Isetta, you are guaranteed to put a smile on your guests' faces when as a passenger they take a ride.
BMW Welt Guided Tour.
Let yourself and your guests be inspired by the magic of the place on a guided tour of BMW Welt. Book a guided tour of BMW Welt and discover the heart of the BMW brand together with the participants of your event - from the double cone to the brand areas to the emotional premiere and the terrific view of the Olympic Park.
BMW Group Plant Tour
Discover together with the participants of your event where everything for a BMW vehicle begins. Book a BMW Group plant tour Munich and let your guests dive into the world of vehicle production as a part of the BMW Group. Here you will accompany the creation of our vehicles and components live - from the initial vision to the completed vehicle.
BMW Museum Guided Tour.
Offer your guests a museum tour of a very special kind. Because the BMW Museum is not like any other museum. Here you can experience the BMW brand from its beginning to the present in a lively and multi-faceted way. Ingenious machines, designs, prototypes and visions that have written automotive history - your guests will be thrilled!
BMW Group Classic Tour.
Give your guests a historical highlight - an exclusive insight into the very place where young and classic cars are maintained or even brought back to life at BMW. Book a BMW Group Classic Tour - and enjoy selected areas of the historic vehicle collection as well as the historic workshop.
Programme highlights.
Unconventional ideas are often the best for events. Isn't that why they give your event a surprise impact? Our bookable activities provide variety in the programme with a high fun factor. With the BMW Genius, for example, your guests can learn about the appeal of the BMW Group brands or take a spin as a passenger in a driving BMW Isetta.
BMW Genius.
Give your guests exclusive insights into the fascinating event location. Book a BMW Genius who will be happy to provide information about BMW Welt and the BMW Group with indepth knowledge and inspire your guests - whatever the specialist topic. Look forward to a varied lecture.
BMW Isetta.
Ensure the fastest way to put your guests in a good mood. A round trip with the legendary BMW Isetta. Affectionately christened the Knutschkugel by the locals, this rarity still provides a unique driving experience in the truest sense of the word - because unfortunately this original vehicle from the 1950s has all but disappeared from everyday life.
Book a workshop at BMW Welt.
Exciting challenges on the topic of sustainability and mobility of the future await you in this impressive location. Take advantage of all the opportunities that our workshops offer you - they are varied, interesting and a lot of fun.
AREA M at BMW Welt.
AREA M stands for a place where performance becomes an attitude. A strong community connects M enthusiasts around the globe – united by the same values: since 1977, control and safety have shaped our origins; today, we are driven by a desire for power, precision, and maximum performance.
Every drive brings you closer to the feeling of what M Power really means – immediate, intense, and authentic.