Guided tour of the BMW Classic exhibition of the BMW Group


You want to give your event a very specific highlight or you want to optimise team building with an unconventional approach? Are you looking for that unusual touch to break the ice or increase the entertainment factor? Then you'll find just what you're looking for in the additional offers available at the BMW event areas. Book exclusive tours of BMW Welt, the BMW Museum or BMW Group Classic and let your participants take a look behind the scenes of the BMW brand. Or bring the allure of the BMW Group closer to your guests with a Genius, who will give you exciting insights into products and brands. And finally, with the charming cult vehicle BMW Isetta, you are guaranteed to put a smile on your guests' faces when as a passenger they take a ride.

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Added Experience. More for your Event.
    Guided tour of the BMW M Town exhibition at BMW Welt


    Let yourself and your guests be inspired by the magic of the place on a guided tour of BMW Welt. Book a guided tour of BMW Welt and discover the heart of the BMW brand together with the participants of your event - from the double cone to the brand areas to the emotional premiere and the terrific view of the Olympic Park.

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    Factory tour through the production halls of the BMW Group in Munich


    Discover together with the participants of your event where everything for a BMW vehicle begins. Book a BMW Group plant tour Munich and let your guests dive into the world of vehicle production as a part of the BMW Group. Here you will accompany the creation of our vehicles and components live - from the initial vision to the completed vehicle.

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    Guided tour of the BMW Museum


    Offer your guests a museum tour of a very special kind. Because the BMW Museum is not like any other museum. Here you can experience the BMW brand from its beginning to the present in a lively and multi-faceted way.  Ingenious machines, designs, prototypes and visions that have written automotive history - your guests will be thrilled!

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    Guided tour of the BMW Group Classic exhibition in Munich


    Give your guests a historical highlight - an exclusive insight into the very place where young and classic cars are maintained or even brought back to life at BMW. Book a BMW Group Classic Tour - and enjoy selected areas of the historic vehicle collection as well as the historic workshop.

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    Programme highlights.

    Unconventional ideas are often the best for events. Isn't that why they give your event a surprise impact? Our bookable activities provide variety in the programme with a high fun factor. With the BMW Genius, for example, your guests can learn about the appeal of the BMW Group brands or take a spin as a passenger in a driving BMW Isetta.
    MINI Genius consultant in the BMW Welt advising customers


    Give your guests exclusive insights into the fascinating event location. Book a BMW Genius who will be happy to provide information about BMW Welt and the BMW Group with indepth knowledge and inspire your guests - whatever the specialist topic. Look forward to a varied lecture.

    Round trip with the BMW Isetta from the 1950s


    Ensure the fastest way to put your guests in a good mood. A round trip with the legendary BMW Isetta. Affectionately christened the Knutschkugel by the locals, this rarity still provides a unique driving experience in the truest sense of the word - because unfortunately this original vehicle from the 1950s has all but disappeared from everyday life.


    Additional Experiences

    Exciting challenges on the topic of sustainability and mobility of the future await you in this impressive location. Take advantage of all the opportunities that our workshops offer you - they are varied, interesting and a lot of fun.


    Yellow BMW M on the test track.

    Show us what you can do! And we'll show you what else you've got. At the BMW M Driving Experience, challenge and expand your driving skills on an individual basis. Choose from exclusive offers and experience sheer driving fun in a controlled environment on the race track, on the training grounds, in the mountains or in the ice. From BMW Safety Training to Performance Drive to BMW M Drift Training - under perfect training conditions and with experienced instructors.


     Use the advice for the BMW event areas for the planning and realization of your event at BMW Welt Munich.

    Use to your advantage the support for the BMW event areas regarding the planning and successful outcome of your event at BMW Welt Munich. Benefit from professional preparation by experts and one-to-one partners for the event spaces - anything you need for that all-round successful event.