The Premiere is one of the central highlights of BMW Welt. The dedicated vehicle delivery area on the first floor of BMW Welt turns the vehicle delivery of a new BMW into a special experience for customers who wish to receive their vehicle directly from the manufacturer. The entire architecture of the building is designed to make the first encounter with your new BMW an unforgettable experience.
The tingling anticipation of driving.
Seeing your new BMW for the first time! At the Product Info Centre, you can admire your new BMW model – in virtual reality and in great detail.
The big moment.
There it is, your new BMW. Live. In colour. Look at it from all sides. Sit inside. And let a vehicle specialist explain to you what exciting features your new favourite car has in store.
A special day.
Lots of highlights.
Your new car sparkles in the colour of your choice - for the day-program we offer you, as well, a whole rainbow of experiences! A variety of highlights, accordingly, await you for your BMW pickup. Look forward to the mighty BMW models of legend in the BMW Museum. Experience absolute BMW on guided tours of BMW Welt, the BMW Group Plant or BMW Group Classic. However you structure your day, the program surrounding the pickup of your new BMW will be extraordinary.
5 reasons for a day to remember
01 You will receive your new BMW in the iconic architecture at the very heart of BMW in Munich
02 Our highly trained professionals will hand-over your car at the Premiere and answer all of your questions.
03 In the Product Info Center, you will receive a detailed briefing on all features of your car, especially regarding driving assistance systems.
04 You can put together a one-off and exclusive program with a guided tour of the BMW Group plant, the BMW Group Classic Tour or a visit to the BMW Museum in Munich.
05 You benefit from our partner program for travel, car rental, hotel bookings and many other activities in and around BMW Welt.
The BMW vehicle delivery in detail.
Discover the exciting highlights that await you at the BMW vehicle delivery.
Exclusive Package
Highly customised. With your Exclusive Package you can expect:
- Chauffeur-driven journey to BMW Welt
- Check-in and refreshments in the Premium Lounge
- Virtual presentation of your new BMW and initial briefing in the Product Info Center
- Handover of your new, fully fuelled BMW in an exclusive, separate area
- Explanation of all relevant functions and configuration of the comfort and convenience features.
- Exclusive 4-course menu in the Bavarie restaurant.
- Taking part in a guided tour of the BMW Group plant, the BMW Group Classic Tour and a visit to the BMW Museum.
You can additionally complete the program around your pick-up with the Highlight Exclusive Privacy depending on availability.
Premium Package
We take our time for you. In the Premium Package you can expect:
- Check in and refreshments in the Premium Lounge
- Virtual presentation of your new BMW and initial briefing in the Product Info Center
- Handover of the vehicle with special presentation at the premiere.
- Participation in a BMW Group plant tour and a visit to the BMW Museum
The BMW Welt Tour, the BMW Group plant tour, the BMW Group Classic Tour and the visit to the BMW Museum can, of course, be scheduled before the handover.
How to book your pickup.
Would you like to take part in a BMW vehicle delivery? If so, simply book this unforgettable event through your BMW dealership. We will be happy to help you find a dealer near you.
Exclusive vehicle collection BMW i5.We picked up our BMW at BMW Welt last year. And are still raving about the day today.