A sense of luxury


How do you turn the distinctive language of form that is the BMW luxury class into the design of an exhibition?  You can find out at BMW Welt! Be taken along by the unique concept for the BMW luxury models - the result of a collaboration between Adrian van Hooydonk, Head of BMW Group Design, and top Spanish designer Patricia Urquiola. Enjoy a new feeling of luxury.



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A sense for luxury.
    Luxury is always a kind of freedom. I hope that the people who visit BMW Welt embrace this sense of comfort and let themselves be swept along by the feel of it.
    Patricia Urquiola – Designer
    Terrazzo meets 3D Printing

    Terrazzo meets 3D Printing.

    This surface design brings tradition and the future together with a visionary tale of materials and form: for the flooring, Urquiola has developed a design in which she combines classic Italian terrazzo with cutting-edge 3D printing technology.

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    Atmospheric interplay

    An Interplay of Atmosphere.

    At this point, the exclusive nature of the BMW luxury class comes to life: In the juxtaposition of vehicle and display, Adrian van Hooydonk and Patricia Urquiola have managed to create a uniquely atmospheric setting to suit the charisma of luxury BMW models.

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    Stunningly combined

    Combined beautifully.

    True luxury is technology at its optimal level. That's why in the composition of the showroom the latest fabric, material and digital tools were used. Discover how these elements in their entirety combine to create a mind-boggling work of art in BMW Welt.

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    Always on the move

    Always on the move.

    Light and movement in consummate harmony. For the imposing curtains Urquiola used metallic meshing By changing the cadence of light, green tones shift and change. This conveys the feeling of constant motion reflecting the character of the BMW vehicles.

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    Design furniture

    Designer furniture.

    Enjoy the sumptuous surroundings while regarding the designer furniture,  harmonised carefully, by Patricia Urquiola, to the ensemble in terms of materials and colour.

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    Raising the curtains on our masterpieces: In the exhibit area for our luxury class at BMW Welt München, you will encounter vehicles that meet the highest standards. Here you will meet the inimitably vibrant BMW M8 Competition Coupé, the symbiosis of athletic strength and pure luxury. Or the first fully electric BMW i7 which combines electric performance and multisensory entertainment to produce an unforgettable motoring experience. Encounter our luxury class surrounded by a matching ambience and a hint of magic.

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    A meeting of visions

    THE i7 M70.



    BMW WELT Live talk

    On July 17th at 6.00pm, an exciting live talk about the BMW i7 M70 xDrive took place on the BMW Welt Instagram channel. The top model offers the perfect combination of electric mobility and sportiness and thus a unique driving experience in the luxury segment.


    On July 17th, an interview with Timo Resch, Vice President Customer, Brand, Sales BMW M GmbH, took place to find out everything about luxurious elegance, M-specific design features and all-electric mobility.


    In a personal Q&A, questions about the most powerful all-electric BMW M automobile were answered live and special insights into M-specific chassis technology and BMW eDrive technology were given.

    • BMW i5 M60 xDrive Limousine mandatory information according to german law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 20,5 l/100 km; CO₂ emissions combined: 0 g/km; CO2-class: A

    • BMW M8 Convertible mandatory information according to german law ’Pkw-EnVKV’ based on WLTP: Energy consumption in l/100 km (combined): 11.6–11.2; CO2 emissions in g/km (combined): 265–255, CO2-class: F

    • BMW M8 Competition Gran Coupé mandatory information according to german law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 11,6 l/100 km; CO₂ emissions combined: 265 g/km; CO2-class: G

    • BMW i7 M70 xDrive mandatory information according to german law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 23,7 kWh/100 km; CO₂ emissions combined: 0 g/km; CO2-class: A