How do you turn the distinctive language of form that is the BMW luxury class into the design of an exhibition? You can find out at BMW Welt! Be taken along by the unique concept for the BMW luxury models - the result of a collaboration between Adrian van Hooydonk, Head of BMW Group Design, and top Spanish designer Patricia Urquiola. Enjoy a new feeling of luxury.
The Luxury Highlight 2024!
A sense for luxury.
Terrazzo meets 3D Printing
This surface design brings tradition and the future together with a visionary tale of materials and form: for the flooring, Urquiola has developed a design in which she combines classic Italian terrazzo with cutting-edge 3D printing technology.
An Interplay of Atmosphere
At this point, the exclusive nature of the BMW luxury class comes to life: In the juxtaposition of vehicle and display, Adrian van Hooydonk and Patricia Urquiola have managed to create a uniquely atmospheric setting to suit the charisma of luxury BMW models.
Combined beautifully
True luxury is technology at its optimal level. That's why in the composition of the showroom the latest fabric, material and digital tools were used. Discover how these elements in their entirety combine to create a mind-boggling work of art in BMW Welt.
Always on the move
Light and movement in consummate harmony. For the imposing curtains Urquiola used metallic meshing By changing the cadence of light, green tones shift and change. This conveys the feeling of constant motion reflecting the character of the BMW vehicles.
Designer furniture
Enjoy the sumptuous surroundings while regarding the designer furniture, harmonised carefully, by Patricia Urquiola, to the ensemble in terms of materials and colour.
Exhibit models 2025.*
*Please note that there can always be unpredictable changes in the exhibition vehicles shown here. If you prefer consultation for your desired model, please make an appointment in advance so that you can experience all the benefits of the vehicle up close and in detail.
Raising the curtains on our masterpieces: In the exhibit area for our luxury class at BMW Welt München, you will encounter vehicles that meet the highest standards. Encounter our luxury class surrounded by a matching ambience and a hint of magic.
The BMW i7 xDrive 60
BMW Individual Frozen Precisioso Red metallic
The BMW X7 M60I.
BMW Individual Sakhir Orange III metallic
The BMW M8 Competition Coupé.
BMW Individual Sepia metallic
The BMW i7 M70 xDrive Limousine.
BMW Individual Interlagos Blue/ 2 - Tone Saphirblack
The BMW XM
BMW Individual Macadamia metallic
Livestream BMW Welt.
On July 17th at 6.00pm, an exciting live talk about the BMW i7 M70 xDrive took place on the BMW Welt Instagram channel. The top model offers the perfect combination of electric mobility and sportiness and thus a unique driving experience in the luxury segment. On July 17th, an interview with Timo Resch, Vice President Customer, Brand, Sales BMW M GmbH, took place to find out everything about luxurious elegance, M-specific design features and all-electric mobility.In a personal Q&A, questions about the most powerful all-electric BMW M automobile were answered live and special insights into M-specific chassis technology and BMW eDrive technology were given.
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BMW i7 xDrive 60 mandatory information according to german law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 19,6 kWh/100 km; CO₂ emissions combined: 0 g/km; CO2-class: A
BMW M8 Competition Coupé mandatory information according to german law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 11,3 l/100 km; CO₂ emissions combined: 258 g/km; CO2-class: G
BMW X7 M60i xDrive mandatory information according to german law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 12,9 l/100 km; CO₂ emissions combined: 292 g/km; CO2-class: G
BMW XM Mystique Allure mandatory information according to german law ’Pkw-EnVKV’ based on WLTP: energy consumption weighted combined: 32,1 kWh/100 km plus 1,6 l/100 km; CO₂ emissions weighted combined: 37 g/km; CO2 classes: with discharged battery G; weighted combined B; Fuel consumption with depleted battery combined: 12,9 l/100km
BMW i7 M70 xDrive mandatory information according to german law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 21,5 kWh/100 km; CO₂ emissions combined: 0 g/km; CO2-class: A
BMW XM: mandatory information according to german law ’Pkw-EnVKV’ based on WLTP: energy consumption weighted combined: 33,5 kWh/100 km plus 1,9 l/100 km; CO₂ emissions weighted combined: 43 g/km; CO2 classes: with discharged battery G; weighted combined B; Fuel consumption with depleted battery combined: 12,9 l/100km