Ein Gefühl für Luxus


How do you turn the distinctive language of form that is the BMW luxury class into the design of an exhibition?  You can find out at BMW Welt! Be taken along by the unique concept for the BMW luxury models - the result of a collaboration between Adrian van Hooydonk, Head of BMW Group Design, and top Spanish designer Patricia Urquiola. Enjoy a new feeling of luxury.



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A sense for luxury.
    Luxury is always a kind of freedom. I hope that the people who visit BMW Welt embrace this sense of comfort and let themselves be swept along by the feel of it.
    Patricia Urquiola – Designer
    Terrazzo meets 3D Printing

    Terrazzo meets 3D Printing.

    This surface design brings tradition and the future together with a visionary tale of materials and form: for the flooring, Urquiola has developed a design in which she combines classic Italian terrazzo with cutting-edge 3D printing technology.

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    Atmosphärisches Zusammenspiel

    An Interplay of Atmosphere.

    At this point, the exclusive nature of the BMW luxury class comes to life: In the juxtaposition of vehicle and display, Adrian van Hooydonk and Patricia Urquiola have managed to create a uniquely atmospheric setting to suit the charisma of luxury BMW models.

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    Atemberaubend kombiniert

    Combined beautifully.

    True luxury is technology at its optimal level. That's why in the composition of the showroom the latest fabric, material and digital tools were used. Discover how these elements in their entirety combine to create a mind-boggling work of art in BMW Welt.

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    Immer in Bewegung

    Always on the move.

    Light and movement in consummate harmony. For the imposing curtains Urquiola used metallic meshing By changing the cadence of light, green tones shift and change. This conveys the feeling of constant motion reflecting the character of the BMW vehicles.

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    Designer furniture.

    Enjoy the sumptuous surroundings while regarding the designer furniture,  harmonised carefully, by Patricia Urquiola, to the ensemble in terms of materials and colour.

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    Raising the curtains on our masterpieces: In the exhibit area for our luxury class at BMW Welt München, you will encounter vehicles that meet the highest standards. Here you will meet the inimitably vibrant BMW M8 Competition Coupé, the symbiosis of athletic strength and pure luxury. Or the first fully electric BMW i7 which combines electric performance and multisensory entertainment to produce an unforgettable motoring experience. Encounter our luxury class surrounded by a matching ambience and a hint of magic.

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    Pioneering technology meets creative innovation. For a proper presentation of the BMW luxury class, Adrian van Hooydonk, Head of BMW Group Design partnered with creative star designer Patricia Urquiola. The results raise the benchmark - and will leave you astounded.

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    Today when we talk about luxury, we speak about 'modern' luxury, which always entails a combination of innovation and technology.
    Adrian van Hooydonk – Leiter BMW Group Design

    Fuel consumption and CO2 emissions.

    • BMW i7 xDrive60: Power consumption in kWh/100 km: - (NEFZ) / 19,6-18,4 (WLTP); Electric range in km (WLTP): 591-625

    • BMW M850i xDrive Cabriolet: Fuel consumption in l/100 km (combined): - (NEDC) / 11-10.7 (WLTP); CO2 emissions in g/km (combined): - (NEDC) / 249-243 (WLTP)

    • BMW X6 xDrive40i: Fuel consumption in l/100 km (combined): - (NEDC) / 9.6-8.5 (WLTP); CO2 emissions in g/km (combined): - (NEDC) / 218-192 (WLTP)

    • BMW M760e xDrive: Electric range in km: - (NEDC) / 77-85 (WLTP); Fuel consumption in l/100 km (combined): - (NEDC) / 1.3-1.0 (WLTP); Electric power consumption in kWh/100 km (combined): - (NEDC) / 21.8-20.2 (WLTP); CO2 emissions in g/km (combined): - (NEDC) / 29-23 (WLTP)

    • Official data on fuel consumption, CO2 emissions, electric consumption and electric range were determined in accordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval.In case of a range, figures in the NEDC take into account differences in the selected wheel and tire size; figures in the WLTP take into account any optional equipment. 

      WLTP values are used for assessing taxes and other vehicle-related charges that are (also) based on CO2 emissions, as well as for the purposes of vehicle-specific subsidies, if applicable. Where applicable, the NEDC values listed were calculated based on the new WLTP measurement procedure and then converted back to the NEDC measurement procedure for comparability reasons. For vehicles type-approved after 01.01.2021 only WLTP values officially exist. For more information on the WLTP and NEDC measurement procedures, see www.bmw.de/wltp

    • For more information on the official fuel consumption and official specific CO2 emissions of new passenger cars, see the ‘Guide to Fuel ConsumptionCO2 Emissions, and Electricity Consumption of New Passenger Cars’, which is available free of charge at all sales outlets, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, and at https://www.dat.de/co2/.