A sense of luxury


How do you turn the distinctive language of form that is the BMW luxury class into the design of an exhibition?  You can find out at BMW Welt! Be taken along by the unique concept for the BMW luxury models - the result of a collaboration between Adrian van Hooydonk, Head of BMW Group Design, and top Spanish designer Patricia Urquiola. Enjoy a new feeling of luxury.



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A sense for luxury.
    Luxury is always a kind of freedom. I hope that the people who visit BMW Welt embrace this sense of comfort and let themselves be swept along by the feel of it.
    Patricia Urquiola – Designer
    Terrazzo meets 3D Printing

    Terrazzo meets 3D Printing.

    This surface design brings tradition and the future together with a visionary tale of materials and form: for the flooring, Urquiola has developed a design in which she combines classic Italian terrazzo with cutting-edge 3D printing technology.

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    Atmospheric interplay

    An Interplay of Atmosphere.

    At this point, the exclusive nature of the BMW luxury class comes to life: In the juxtaposition of vehicle and display, Adrian van Hooydonk and Patricia Urquiola have managed to create a uniquely atmospheric setting to suit the charisma of luxury BMW models.

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    Stunningly combined

    Combined beautifully.

    True luxury is technology at its optimal level. That's why in the composition of the showroom the latest fabric, material and digital tools were used. Discover how these elements in their entirety combine to create a mind-boggling work of art in BMW Welt.

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    Always on the move

    Always on the move.

    Light and movement in consummate harmony. For the imposing curtains Urquiola used metallic meshing By changing the cadence of light, green tones shift and change. This conveys the feeling of constant motion reflecting the character of the BMW vehicles.

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    Design furniture

    Designer furniture.

    Enjoy the sumptuous surroundings while regarding the designer furniture,  harmonised carefully, by Patricia Urquiola, to the ensemble in terms of materials and colour.

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    Raising the curtains on our masterpieces: In the exhibit area for our luxury class at BMW Welt München, you will encounter vehicles that meet the highest standards. Here you will meet the inimitably vibrant BMW M8 Competition Coupé, the symbiosis of athletic strength and pure luxury. Or the first fully electric BMW i7 which combines electric performance and multisensory entertainment to produce an unforgettable motoring experience. Encounter our luxury class surrounded by a matching ambience and a hint of magic.

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    A meeting of visions

    THE i7 M70.



    BMW WELT Live talk

    On July 17th at 6.00pm, an exciting live talk about the BMW i7 M70 xDrive took place on the BMW Welt Instagram channel. The top model offers the perfect combination of electric mobility and sportiness and thus a unique driving experience in the luxury segment.


    On July 17th, an interview with Timo Resch, Vice President Customer, Brand, Sales BMW M GmbH, took place to find out everything about luxurious elegance, M-specific design features and all-electric mobility.


    In a personal Q&A, questions about the most powerful all-electric BMW M automobile were answered live and special insights into M-specific chassis technology and BMW eDrive technology were given.

    Fuel consumption and CO2 emissions.

    • BMW i5 M60 xDrive: Combined power consumption: — (NEDC); 20.6–18.2 (WLTP) kWh/100 km. Combined CO2 emissions: — (NEDC); 0 (WLTP) g/km. Electric range: — (NEDC); 455–516 (WLTP) kilometers.

    • BMW M8 Convertible: Fuel consumption in l/100 km (combined): 11.6–11.2 (WLTP); CO2 emissions in g/km (combined): 265–255 (WLTP)

    • BMW i7 M70 xDrive: Electric power consumption in kWh/100 km (combined): 23.8-20.8 (WLTP); CO2 emissions in g/km (combined): 0 (WLTP); Electric range in km: 488-560 (WLTP)

    • Official data on fuel consumption, CO2 emissions, electric consumption and electric range were determined in accordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval.In case of a range, figures in the NEDC take into account differences in the selected wheel and tire size; figures in the WLTP take into account any optional equipment. 

      WLTP values are used for assessing taxes and other vehicle-related charges that are (also) based on CO2 emissions, as well as for the purposes of vehicle-specific subsidies, if applicable. Where applicable, the NEDC values listed were calculated based on the new WLTP measurement procedure and then converted back to the NEDC measurement procedure for comparability reasons. For vehicles type-approved after 01.01.2021 only WLTP values officially exist. For more information on the WLTP and NEDC measurement procedures, see www.bmw.de/wltp

    • For more information on the official fuel consumption and official specific CO2 emissions of new passenger cars, see the ‘Guide to Fuel ConsumptionCO2 Emissions, and Electricity Consumption of New Passenger Cars’, which is available free of charge at all sales outlets, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, and at https://www.dat.de/co2/.