Italian Flair Meets German Engineering – The BMW Museum Exhibition "Belle Macchine. Italian Automotive Design at BMW“. Since BMW’s early days as a premium car manufacturer, Italian coachbuilding culture has been a source of inspiration. Discover how over the decades, Italian automotive design has influenced BMW design language and aesthetics in the exclusive BMW Museum exhibition.
Forma Ideale.
To this day, the BMW Garmisch remains an important reference point for automotive designers worldwide. With its simple design language and clear geometric lines, it embodies the radical new style pioneered by Italian design studios such as Bertone, Italdesign, and Pininfarina in the late 60s and early 70s.
Viaggio.
Follow a visual journey across the ramps and platforms of the iconic BMW Museum Schüssel, including a stop at the renowned Concorso d'Eleganza Villa d'Este at Lake Como - the most traditional beauty contest for historic vehicles.
Esemplari unici.
The stage is set for exquisite one-off pieces, such as the BMW Nazca M12, the BMW 2800 GTS Frua, or the BMW Pininfarina Gran Lusso Coupé. The BMW Nazca M12 was the debut creation of Fabrizio Giugiaro, son of Italdesign founder and celebrated designer Giorgetto Giugiaro.
Exhibition.
Tributo.
BMW pays tribute to the achievements of the great Italian designers and reinterprets the company’s own design history through special vehicle studies. These then inspire the current design process. Highlights include the BMW M1 Hommage and the BMW MilleMiglia Hommage.
BMW M1 Hommage.
The BMW M1 Hommage embodies both technology and design, rationality and passion, in just one vehicle. In 2008, BMW again took on the basic concept of the mid-engine sports car with this model. Elements that worked well in the BMW M1, like the ultra-slim headlights and bonnet slats, shine on the Hommage.
360-degree-projection.
As a visual highlight, the exhibition is surrounded by a 360-degree projection. This fascinating staging on the walls of the BMW Museum Schüssel explores the work of the Italian painter Giorgio de Chirico, who learned his craft in Munich, among other places.