Can a location’s architecture have an effect on the event itself?
With just one look at the BMW Museum Foyer, we can immodestly claim that it’s all down to the architecture.
The Foyer serves as the central meeting point. This is where all visitors’ paths cross; key service areas can easily be reached from here. In short, this is a hub for exchange and communication. From the Foyer, your guests have a direct view of the exhibition and the museum’s architecture. The 13-metre-high BMW Square is, of course, particularly inspiring.
In other words, thanks to its exciting location and use of space, the Foyer is perfectly suited for talks, receptions and similar occasions.
