BMW Welt is one of the first buildings representing a new generation of communication buildings for the 21st century. This is where the corporation goes into dialogue with its customers, friends and visitors from all over the world – a place of meeting and of change.
The open style of architecture and the glass facade allow a lot of light into the rooms and open up the building to its surroundings. Simultaneously, BMW Welt harmonically blends into the context of the architecture of the Olympiapark and the existing BMW buildings.
The interior of BMW Welt proves just as remarkable as its architecture. Even the smallest detail conveys to the visitors the notion of uniqueness. Different room perspectives, an easy orientation and a maximum of comfort create the right atmosphere in which to present the BMW Group brands – BMW, MINI and Rolls-Royce Motor Cars – as an impressive experience. This means to see, feel, hear, smell, and taste the brands – in brief, to experience the world of the brands of BMW Group with all the senses.
In December 2001, following in-depth debates, the Board of BMW AG voted in favour of the architectural concept by Coop Himmelb(l)au. The outstanding concept of BMW Welt is very much characterised by the unique roof structure and the so-called Double Cone.
The futuristic BMW Welt architecture is unique. An extension of the underlying Double Cone geometry, the roof takes on the form of a 16,000 m² cloud that appears to float on its supporting structure of just twelve socketed columns. Its base consists of an upper and lower grid stratum with cells of five-by-five metres. Between these strata are diagonal struts that interlock the grids into a spatial supporting structure.
This powerful and dynamic eyecatcher is perfected by the Double Cone in a prominent position at the head of the structure. Caught in a whirl of glass and steel, the tornado twists upward and ends in a roof that takes on the form of a floating, flying cloud. Generated by the dynamic twists of the two supporting strata, this tornado functions as the main bearing for the roof.
The construction of BMW Welt required 4,000 tons of steel. About a quarter of this was built into the Double Cone alone. At a height of 28 metres and 48 metres in circumference, it presents a wasp waist of 14 metres at its very centre. Every one of the steel sections was manufactured with its own, special template, and each one had to be within two millimetres of the design specifications. These sections also function as ducts for key data cables.
The Double Cone concludes at the so-called Ring Beam, which evenly distributes the load from the roof and transfers it to the ground via the outer facade. Although the roof and Double Cone form a single piece in terms of statics, the Double Cone also functions as a key support for the 16,000 m² roof structure.
For the roof to give the appearance of a floating cloud, great importance was attached to a small number of visible supports. Only eleven columns support the roof, which could arch over the Piazza San Marco in Venice.
BMW WELT POLICY ON QUALITY, THE ENVIRONMENT AND OCCUPATIONAL SAFETY.
With its corporate strategy ‘Number ONE next’, the BMW Group pursues the goal of being the world’s leading supplier of premium products and premium services for individual mobility. Outstanding quality, process orientation and sustainable management along the entire value creation chain go without saying in this context, as do the creation and maintenance of secure and performance-enhancing work conditions for all employees and partners.
Quality, environmental protection and occupational safety are regarded as the comprehensive responsibility of all BMW Group managers and employees. Their awareness of quality and the environment is promoted through the twelve fundamental BMW Group convictions and the principle of ongoing improvement. The high aspirations of the BMW Group naturally apply to BMW Welt, too.
As the company’s showcase and its largest collection and experience centre, BMW Welt is the BMW Group’s most important permanent, international and public platform. Here, visitors and customers are given the unique opportunity to experience all the brands, topics and future perspectives of the company in a unique and innovative way.
In order to guarantee that this experience is of the very highest quality, some 600 employees work to optimise all processes on an ongoing basis. Quality throughout the full range of processes is the requirement for excellence. For this reason, it is essential to focus on customers’ interests and professional process orientation. In doing so, we select the processes that are most effective, efficient and sustainable for BMW Welt.
Based on the BMW Group environmental guidelines, environmental goals are set according to the principle of continuous improvement as part of goal management. The legal context and other requirements are taken into consideration here, as are key environmental aspects, technological options, the general financial, operational and business-related conditions, and the points of view of interested groups (customers, society, politics, investors, etc.). It goes without saying that the observation of all legal obligations and statutory requirements is fundamental.
At BMW Welt, a secure work environment is provided for employees and partners that promotes health and excellence. What is more, since we are a public venue, we also take our responsibility for visitors very seriously and endeavour to provide a secure and ecologically sound visitor experience down to the last detail.
The relevant key performance figures are regularly compiled and assessed. Communication with external interested groups and authorities is always carried out through or by agreement with the BMW Group press offices responsible.
It is our stated aim to keep these promises and continue to develop and improve on an ongoing basis in order to continuously raise the standards we have set ourselves.