The new Rolls-Royce Motor Cars exhibition at BMW Welt is based on the new Visual Identity design which presents Rolls-Royce as a house of luxury. The Rolls-Royce Motor Cars showrooms resemble a private studio where customers can immerse themselves in examples of craftsmanship and configure their very own Rolls-Royce motor car.
“Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it.” This sentence by Henry Royce, who founded the company together with Charles Rolls, is the brand's motto, which is still valid today. Each Rolls-Royce model therefore enjoys its own dedicated space, framed and presented according to its distinctive personality and identity.
Since the Starlight Headliner made its 2007 debut in a Phantom with 800 lights, its scale has expanded impressively. Now, a Starlight Headliner boasts up to 2,117 individual lights across the entirety of the length of the motor car’s roof. That’s why we have created a special highlight at the new exhibition area at BMW Welt: taking inspiration from the famous Starlight Headliner, we have installed no fewer than 90 individual lights in the ceiling which tell the story of some key dates in Rolls-Royce Motor Cars history. For Rolls-Royce Motor Cars, there is a place where beauty is made. Where wonder grows freely. Where dreams are shaped. It takes sixty pairs of expert hands belonging to engineers, craftsmen, colourists, and sculptors to create each individual Rolls-Royce. Together, they spend up to 800 hours designing, constructing, and crafting.
Pay us a visit and be inspired by this highly contemporary environment that reflects Rolls-Royce Motor Cars’ status as a true luxury brand and see the latest Rolls-Royce models in our exhibition.
Rolls-Royce Black Badge Ghost:
Fuel consumption in l/100 km (combined): 15.8 (WLTP)
CO2 emissions in g/km (combined): 359 (WLTP)
Rolls-Royce Black Badge Cullinan:
Fuel consumption in l/100 km (combined): 16.5 (WLTP)
CO2 emissions in g/km (combined): 377 (WLTP)
Official data on fuel consumption, CO2 emissions and power consumption were determined in accordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range, figures in the NEDC take into account differences in the selected wheel and tire size; figures in the WLTP take into account any optional equipment. WLTP values are used for assessing taxes and other vehicle-related charges that are (also) based on CO2 emissions, as well as for the purposes of vehicle-specific subsidies, if applicable. Where applicable, the NEDC values listed were calculated based on the new WLTP measurement procedure and then converted back to the NEDC measurement procedure for comparability reasons. For more information on the WLTP and NEDC measurement procedures, see www.bmw.de/wltp.
For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at https://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html.