The new Rolls-Royce Motor Cars exhibition at BMW Welt is based on the new Visual Identity design which presents Rolls-Royce as a house of luxury. The Rolls-Royce Motor Cars showrooms resemble a private studio where customers can immerse themselves in examples of craftsmanship and configure their very own Rolls-Royce motor car.
“Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it.” This sentence by Henry Royce, who founded the company together with Charles Rolls, is the brand's motto, which is still valid today. Each Rolls-Royce model therefore enjoys its own dedicated space, framed and presented according to its distinctive personality and identity.
Since the Starlight Headliner made its 2007 debut in a Phantom with 800 lights, its scale has expanded impressively. Now, a Starlight Headliner boasts up to 2,117 individual lights across the entirety of the length of the motor car’s roof. That’s why we have created a special highlight at the new exhibition area at BMW Welt: taking inspiration from the famous Starlight Headliner, we have installed no fewer than 90 individual lights in the ceiling which tell the story of some key dates in Rolls-Royce Motor Cars history. For Rolls-Royce Motor Cars, there is a place where beauty is made. Where wonder grows freely. Where dreams are shaped. It takes sixty pairs of expert hands belonging to engineers, craftsmen, colourists, and sculptors to create each individual Rolls-Royce. Together, they spend up to 800 hours designing, constructing, and crafting.
Pay us a visit and be inspired by this highly contemporary environment that reflects Rolls-Royce Motor Cars’ status as a true luxury brand and see the latest Rolls-Royce models in our exhibition.