“Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it.” This sentence by Henry Royce, who founded the company together with Charles Rolls, is the brand's motto, which is valid until today.
The BMW Welt hosts the first permanent Rolls-Royce exhibition outside of the United Kingdom. It offers not only two current Rolls-Royce models, but also a glimpse into the craftsmanship and brand world of Rolls-Royce. A central role is also played by the Spirit of Ecstasy. The 100th birthday of the legendary bonnet mascot offered a great possibility for the British star photographer Rankin to create a 100-piece photo series. The photos show artistic, sometimes very personal interpretations of the Rolls-Royce brand icon. Gaze at three of these unique masterpieces that are displayed within our exhibition.
Take a seat inside our Customer Lounge and enjoy this exclusive brand world. Or get to know the manufacturing process of every Rolls-Royce, which are all manufactured by hand. Each vehicle has to pass 60 sets of hands during this process - that belong to designers, technicians and other highly trained specialists.