BMW Welt
In order to show the Youtube video you have to give the consent to store marketing cookies.



While many still think of Pokémon Go when they hear the term Augmented Reality, the industry is thinking much bigger. Facebook CEO Mark Zuckerberg predicts that augmented reality glasses could be the platform of the beginning decade – and could become as important for the 2020s as the smartphone was for the 2010s. Apple, too, is investing billions. 

With the advent of ever better augmented reality glasses, the Internet will gradually leave the screens – and conquer the spatial world around us. The real world will be extended by digital layers, changing the way we work and live. Together with experts we want to find out what this development means for entertainment, industry and our everyday life. 

If you want to get to know more about augmented reality, watch the recording of the whole event here.


BMW Welt Wolfgang Kerler

During his career as a journalist, he has worked in Germany and abroad for various media such as ARD, Deutschlandfunk, The Verge, Wired, Inter Press Service and Reuters. He received several awards.

BMW Welt Alex Ilic

PD Dr. Alexander Ilic is the Executive Director and a co-founder of the ETH AI Center. He completed his habilitation at University of St. Gallen (HSG), holds a PhD from ETH Zurich, and a MSc from TU Munich. Alex is a Swiss-German deep tech entrepreneur, researcher, and investor. He co-founded the computer vision start-up Dacuda which he successfully sold to the Augmented Reality pioneer Magic Leap in 2017. He served as head of Magic Leap Switzerland from Feb 2017 to August 2020 where he built up the R&D Center of Excellence for Computer Vision & Deep Learning in Zurich and a R&D Center of Excellence for Advanced Photonics in Lausanne. He was named twice "Entrepreneur of the Year" (2011 by HSG, 2012 by EY) and won several entrepreneurship prizes including the Swiss Economic Award.

BMW Welt Alina Kadlubsky

Alina is the Managing Director at Open AR Cloud Europe, as well as the Director of Communications and Lead of the Accessibility and Safety Working Group of Open AR Cloud Association which mission is to drive the development of open and interoperable technology, data and standards to connect the real and digital worlds for the benefit of all. She’s also the chair of the Cyber XR Coalition public working group. Besides, Alina works as a product designer, art director and webXR developer.

BMW Welt Robin Sho Moser

Robin is the CEO of eyecandylab, a company for video based augmented reality which is backed by Silicon Valley-based investors. He is in charge of identifying global opportunities and building potential strategic partnerships in the telecom and media market. In addition to that, he is also involved in global business development and sales. Robin also represents the company to the public and manages relevant operations of marketing and PR. Recently, he was honored as an "Emerging Leader in Streaming" for his contribution to the industry.