_1680x756.jpg/jcr:content/renditions/cq5dam.resized.img.1680.large.time1667990890113.jpg "BMW logo development")
Have you seen the new BMW commercial? Who hasn't heard this question? It shows how important advertising has been and still is for the image. So come with us to the house of the brand and see for yourself over eight decades of BMW advertising together in one place From newspaper ads from the 1920s to the light boxes of the 1950s to the grandiose cinema and TV spots from the 1970s and 1980s to today.
Have you seen the new BMW commercial? Who hasn't heard this question? It shows how important advertising has been and still is for the image. So come with us to the house of the brand and see for yourself over eight decades of BMW advertising together in one place From newspaper ads from the 1920s to the light boxes of the 1950s to the grandiose cinema and TV spots from the 1970s and 1980s to today.
„ The major BMW advertising campaigns have left their mark on our brand just as much as they have on our cars “
The slogan used by BMW since 1972 to sum up its brand essence is older than you might think. As early as 1965, it was "Aus Freude am Fahren" ("For the sheer driving pleasure"), and in an ad for the BMW 1800 from the year before, the advertising message ends with "For the love of comfort - for the sheer driving pleasure." And in 1955, the BMW Isetta already had a cheerful rhyme: "Have fun - save money - drive a BMW Isetta."
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