The House of the Brand focuses on the brand as reflected in advertising and the "relationship" between the customer and "their BMW".
After an update in terms of content and design, the Advertising room could be reopened to visitors shortly before Easter. The design stands out. For the first time in the museum, a large LED wall is used, inviting visitors to discover the diverse aspects of BMW advertising history. As in an urban space, billboards, light boxes and poster turners vie for attention. A special feature is the BMW Cinema with films from over eight decades of BMW advertising history.
Under the concept "Encounters", an exhibition highlights what is often a very close link between customers and their BMW vehicles. Isetta and BMW 2002 have - like many other BMW models - conquered people's hearts with their striking character and the spirit of the times.