PRODUCT DESIGN ENDS WITH THE HUMAN BEING.
NOT WITH THE PRODUCT.
Adrian van Hooydonk.
Adrian van Hooydonk, Senior Vice President BMW Group Design, views automobile design not as a detached discipline, but always considers his designs as part of a larger, overarching context. He sees them as being embedded into the life and social milieu of the consumer. The same openness also applies to his interdisciplinary collaborations with designers, architects and artists. For Adrian van Hooydonk, these projects are exchanges between equals. They are both a source of inspiration, as well as a benchmark for his own designs.
The collaboration with Patricia Urquiola unfolded in exactly the same way. The result is an exhibition that encourages thinking, whilst, at the same time, opening entirely new doors of perception.
When we talk about luxury today, we talk about a ,modern‘ version of luxury that always combines innovation and technology.
Since 2009, Adrian van Hooydonk has been the Senior Vice President BMW Group Design. At a young age, he already demonstrated his foresight: his passion for cars first led him to study industrial design in Delft, the Netherlands, followed by a deepening of his automotive knowledge in Switzerland.
In between, Adrian van Hooydonk, a cosmopolitan and people-person, not only learned the Italian way of life at Rodolfo Bonetto’s studio, but also the emotional aspect of design.
To Adrian van Hooydonk, foresight means not losing sight of the driver and people. For this reason, he and his 700 employees are continuously working on an emotionally resonant and authentic design language.
Impressions of the exhibition space.
Fuel consumption and CO2 emissions
BMW M8 Competition Coupé:
Fuel consumption in l/100 km (combined): 11,2 (NEDC); 11,4 - 11,3 (WLTP)
CO2 emissions in g/km (combined): 258 (NEDC); 260 - 257 (WLTP)
BMW M8 Competition Cabrio:
Fuel consumption in l/100 km (combined): 11, 4 (NEDC); 11,6 - 11,4 (WLTP)
CO2 emissions in g/km (combined): 262 (NEDC); 264 - 261 (WLTP)
BMW X7 xDrive M50i:
Fuel consumption in l/100 km (combined): 11,2 - 11,1 (NEDC); 12,8 - 12,3 (WLTP)
CO2 emissions in g/km (combined): 258 - 252 (NEDC); 292 - 280 (WLTP)
BMW 745e Limousine
Fuel consumption in l/100 km (weighted combined): 2,2-2,1 (NEDC); 2,2 - 1,8 (WLTP)
CO2 emissions in g/km (combined): 50-49 (NEDC); 49 - 41 (WLTP)
Stromverbrauch in kWh/100 km (gewichtet kombiniert): 16,6-16,3 (NEFZ); 19 - 17,7 (WLTP)
Elektrische Reichweite in km (kombiniert): 49 - 56
BMW 750Li xDrive:
Fuel consumption in l/100 km (combined): 9,8 (NEDC); 11 - 10,6 (WLTP)
CO2 emissions in g/km (combined): 226 (NEDC); 252 - 241 (WLTP)
Official data on power consumptionand electric range were determined in accordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range, figures in the NEDC take into account differences in the selected wheel and tire size; figures in the WLTP take into account any optional equipment. WLTP values are used for assessing taxes and other vehicle-related charges that are (also) based on CO2 emissions, as well as for the purposes of vehiclespecific subsidies, if applicable. Where applicable, the NEDC values listed were calculated based on the new WLTP measurement procedure and then converted back to the NEDC measurement procedure for comparability reasons. For more information on the WLTP and NEDC measurement procedures, see www.bmw.de/wltp.
For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at https://www.dat.de/angebote/verlagsprodukte/leitfadenkraftstoffverbrauch.html.