Page Overview: Progressive Luxury at BMW Welt
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Progressive luxury meets creative excellence.

THE EXHIBITION AT BMW WELT IN COLLABORATION WITH PATRICIA URQUIOLA.

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A SYMBIOSIS OF LUXURY AND DESIGN.

In collaboration with Adrian van Hooydonk, Senior Vice President BMW Group Design, and star designer Patricia Urquiola, BMW Welt brings to life what luxury means today in the new BMW luxury class exhibition space. 

Patricia Urquiola is known for her integration of innovative technologies into the design of furniture pieces and homely living spaces.

The interplay between vehicle and exhibition design creates an atmosphere in which the unique character of the BMW luxury models comes to life, resulting in a new dialogue of forms. Adrian van Hooydonk and Patricia Urquiola thus present their own, personal interpretation of contemporary luxury.

With its unique architecture and concept, BMW Welt is the perfect location for the realisation of a design collaboration of this kind. It is not only a place where products can be presented and brands come to life in the form of a variety of brand experiences, but BMW Welt also aims to display the products within a special and unique setting. State-of-the-art technologies were combined in order to meet these aspirations and to create an unmistakable exhibition space.

Luxury comes in many forms – but there is only one benchmark. The exhibition vehicles.

THE X7
THE i7

BMW 745e IN BMW INDIVIDUAL FROZEN BLACK METALLIC.

The best of both worlds: experience sustainable mobility and efficient driving dynamics with the BMW 745e Plug-in Hybrid model of the BMW 7 Series. Discover the numerous advantages of these innovative BMW hybrid vehicles and learn more about the drive concept, driving dynamics, BMW Charging, and practical digital services from BMW ConnectedDrive at BMW Welt.

BMW M8 COMPETITION COUPÉ IN BMW INDIVIDUAL DAYTONA BEACH BLUE.

The BMW M8 Coupé and BMW M8 Competition Coupé combine pure M genes with the highest level of exclusivity - for a sporty, luxurious driving experience. Powerful shapes, generous, elegant surfaces, aerodynamically optimized lines and M-specific design features characterize the unmistakable appearance of the BMW M8 Coupé. The BMW M8 Coupé is therefore the perfect symbiosis of pure sportiness and exquisite luxury.

BMW M8 COMPETITION CONVERTIBLE IN BMW INDIVIDUAL MESSING.

The new BMW M8 Competition Convertible embodies the pinnacle of performance among the BMW 8 Series Cabriolet M automobiles. The iconic design establishes a new design language for luxury sports convertibles and is a statement of dynamic performance and striking presence. In the interior, striking M features and luxurious details create a sporty, exclusive ambience.

BMW M850i xDRIVE GRAN COUPÉ IN BMW INDIVIDUAL FROZEN TANZANITE BLUE METALLIC.

Iconic design language with five doors: The BMW M850i ​​xDrive Gran Coupé offers luxurious sportiness paired with a generous feeling of space. It combines sporty driving dynamics and high-precision handling with exceptionally high seating comfort in the rear.

ELEGANCE AND SYMPATHETIC CONSIDERATION FOR THE INDIVIDUAL.

Urquiola

Patricia Urquiola.

The Spanish architect and designer Patricia Urquiola is a multiple-award-winning designer of the year and of the decade. Her designs for a vast number of international brands range from simple kitchen accessories and furniture pieces all the way to interior concepts for large luxury hotels. Her works are marked by elegance and an empathetic consideration for the individual. Instead of supercilious individual items, she creates spaces that can be experienced and appreciated by anyone. No surprise then, that, after 2010, she is now joining BMW for the second time.

Luxury is always a kind of freedom. I hope that people who come to BMW Welt feel this idea of comfort and get involved in this proposal.

Patricia Urquiola

Urquiola

For the current exhibition space, Patricia Urquiola has developed an extraordinary spatial design: The floor combines classic Italian terrazzo with state-of-the-art 3D printing technology.

Curtains made from metallic mesh and a lounge equipped with designer furniture create the setting for this exceptional spatial arrangement. In addition, a perpetual sense of motion is created by the varying green tones of the curtains that change depending on the movement of the light.  

In that way, Patricia Urquiola once again creates a world of freedom through the use of contemporary technologies and materials, opening the door to a new kind of luxury.

PRODUCT DESIGN ENDS WITH THE HUMAN BEING.
NOT WITH THE PRODUCT.

Hooydonk

Adrian van Hooydonk.

Adrian van Hooydonk, Senior Vice President BMW Group Design, views automobile design not as a detached discipline, but always considers his designs as part of a larger, overarching context. He sees them as being embedded into the life and social milieu of the consumer. The same openness also applies to his interdisciplinary collaborations with designers, architects and artists. For Adrian van Hooydonk, these projects are exchanges between equals. They are both a source of inspiration, as well as a benchmark for his own designs.

The collaboration with Patricia Urquiola unfolded in exactly the same way. The result is an exhibition that encourages thinking, whilst, at the same time, opening entirely new doors of perception.

When we talk about luxury today, we talk about a ,modern‘ version of luxury that always combines innovation and technology.

Adrian van Hooydonk

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Since 2009, Adrian van Hooydonk has been the Senior Vice President BMW Group Design. At a young age, he already demonstrated his foresight: his passion for cars first led him to study industrial design in Delft, the Netherlands, followed by a deepening of his automotive knowledge in Switzerland.

In between, Adrian van Hooydonk, a cosmopolitan and people-person, not only learned the Italian way of life at Rodolfo Bonetto’s studio, but also the emotional aspect of design.

To Adrian van Hooydonk, foresight means not losing sight of the driver and people. For this reason, he and his 700 employees are continuously working on an emotionally resonant and authentic design language.

Impressions of the exhibition space.

BMW GKL Progressive Luxury
BMW GKL Progressive Luxury
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BMW GKL Progressive Luxury
BMW GKL Progressive Luxury

Fuel consumption and CO2 emissions


BMW X7 xDrive M50i:
Fuel consumption in l/100 km (combined): 11.2-11.0 (NEDC); 12.8-12.3 (WLTP)
CO2 emissions in g/km (combined): 258-252 (NEFZ); 292-280 (WLTP)

BMW M8 Competition Coupé:
Fuel consumption in l/100 km (combined): 11.2 (NEDC) / 11.4 (WLTP)
CO2 emissions in g/km (combined): 258 (NEDC) / 260 (WLTP)

BMW M8 Competition Convertible:
Fuel consumption in l/100 km (combined): 11.4 (NEDC); 11.5 (WLTP)
CO2 emissions in g/km (combined): 262 (NEDC); 262 (WLTP)

BMW M850i xDrive Gran Coupé:
Fuel consumption in l/100 km (combined): - (NEDC) / 10.8 (WLTP)
CO2 emissions in g/km (combined): - (NEDC) / 247 (WLTP)

BMW 745e:
Fuel consumption in l/100 km (weighted combined): 2.2-2.1 (NEDC); 2.2 - 1.8 (WLTP)
CO2 emissions in g/km (combined): 51-47 (NEDC); 49 - 41 (WLTP)
Energy consumption in kWh/100 km (weighted combined): 16.9-16.6 (NEDC); 18.9 - 17.9 (WLTP)
Electric range in km (combined): 48 - 55 (WLTP)

 

Official data on power consumptionand electric range were determined in accordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range, figures in the NEDC take into account differences in the selected wheel and tire size; figures in the WLTP take into account any optional equipment. WLTP values are used for assessing taxes and other vehicle-related charges that are (also) based on CO2 emissions, as well as for the purposes of vehiclespecific subsidies, if applicable. Where applicable, the NEDC values listed were calculated based on the new WLTP measurement procedure and then converted back to the NEDC measurement procedure for comparability reasons. For more information on the WLTP and NEDC measurement procedures, see www.bmw.de/wltp.

For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at https://www.dat.de/angebote/verlagsprodukte/leitfadenkraftstoffverbrauch.html.