PRODUCT DESIGN ENDS WITH THE HUMAN BEING.
NOT WITH THE PRODUCT.
Adrian van Hooydonk.
Adrian van Hooydonk, Senior Vice President BMW Group Design, views automobile design not as a detached discipline, but always considers his designs as part of a larger, overarching context. He sees them as being embedded into the life and social milieu of the consumer. The same openness also applies to his interdisciplinary collaborations with designers, architects and artists. For Adrian van Hooydonk, these projects are exchanges between equals. They are both a source of inspiration, as well as a benchmark for his own designs.
The collaboration with Patricia Urquiola unfolded in exactly the same way. The result is an exhibition that encourages thinking, whilst, at the same time, opening entirely new doors of perception.
When we talk about luxury today, we talk about a ,modern‘ version of luxury that always combines innovation and technology.
Since 2009, Adrian van Hooydonk has been the Senior Vice President BMW Group Design. At a young age, he already demonstrated his foresight: his passion for cars first led him to study industrial design in Delft, the Netherlands, followed by a deepening of his automotive knowledge in Switzerland.
In between, Adrian van Hooydonk, a cosmopolitan and people-person, not only learned the Italian way of life at Rodolfo Bonetto’s studio, but also the emotional aspect of design.
To Adrian van Hooydonk, foresight means not losing sight of the driver and people. For this reason, he and his 700 employees are continuously working on an emotionally resonant and authentic design language.
Impressions of the exhibition space.
Fuel consumption and CO2 emissions
BMW M8 Competition Coupé:
Fuel consumption in l/100 km (combined): 10.6
CO2 emissions in g/km (combined): 242
BMW M8 Competition Convertible:
Fuel consumption in l/100 km (combined): 10.8
CO2 emissions in g/km (combined): 246
BMW X7 xDrive M50i:
Fuel consumption in l/100 km (combined): 11.0 – 10.9
CO2 emissions in g/km (combined): 251 – 248
BMW M760Li xDrive:
Fuel consumption in l/100 km (combined): 12.5-12.4
CO2 emissions in g/km (combined): 285-282
BMW 750Li xDrive:
Fuel consumption in l/100 km (combined): 9.5
CO2 emissions in g/km (combined): 217
The values of fuel consumptions, CO2 emissions and energy consumptions shown were determined according to the European Regulation (EC) 715/2007 in the version applicable at the time of type approval. The figures refer to a vehicle with basic configuration in Germany and the range shown considers optional equipment and the different size of wheels and tires available on the selected model.
The values of some vehicles are already based on the new WLTP regulation and are translated back into NEDC-equivalent values in order to ensure the comparison between the vehicles. [With respect to these vehicles, for vehicle related taxes or other duties based (at least inter alia) on CO2-emissions the CO2 values may differ to the values stated here.] The CO2 efficiency specifications are determined according to Directive 1999/94/EC and the European Regulation in its current version applicable. The values shown are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle for the classification.
For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at https://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html. Detailed information on the technical data can be found on your BMW country page.