Page Overview: BMW Welt - Exhibition - Progressive Luxury
Progressive luxury meets creative excellence.




In collaboration with Adrian van Hooydonk, Senior Vice President BMW Group Design, and star designer Patricia Urquiola, BMW Welt brings to life what luxury means today in the new BMW luxury class exhibition space. 

Patricia Urquiola is known for her integration of innovative technologies into the design of furniture pieces and homely living spaces.

The interplay between vehicle and exhibition design creates an atmosphere in which the unique character of the BMW luxury models comes to life, resulting in a new dialogue of forms. Adrian van Hooydonk and Patricia Urquiola thus present their own, personal interpretation of contemporary luxury.

With its unique architecture and concept, BMW Welt is the perfect location for the realisation of a design collaboration of this kind. It is not only a place where products can be presented and brands come to life in the form of a variety of brand experiences, but BMW Welt also aims to display the products within a special and unique setting. State-of-the-art technologies were combined in order to meet these aspirations and to create an unmistakable exhibition space.

Luxury comes in many forms – but there is only one benchmark. The exhibition vehicles.

THE 7.
THE X7 Edition Dark Shadow

BMW X7 Edition Dark Shadow in BMW Individual Frozen Arctic Grey metallic.

With its unique BMW Individual design and equipment features, the BMW X7 Edition Dark Shadow underlines both the sporty appearance and the luxury ambience of the largest Sports Activity Vehicle. The most striking feature of the edition model is the BMW Individual special paint finish in BMW Individual Frozen Arctic Grey metallic. The expressive paint finish is supplemented with the BMW Individual High Gloss Shadow Line including extended features. An impressive combination of sporty flair and luxurios ambience also characterises the interior of the edition model. The BMW X7 Edition Dark Shadow will be produced at the BMW plant in Spartanburg, USA in a limited edition. So take your chance and visit BMW Welt to experience this masterpiece.

BMW X7 Edition Dark Shadow
BMW X7 Edition Dark Shadow
BMW X7 Edition Dark Shadow
The 7
The M8

BMW 750Li xDrive in BMW Indiviudal Frozen Bluestone metallic.

Master in every performance, enjoy every moment. The BMW 7 Series Sedan stands for exceptional performance, maximum comfort and a sublime presence. The BMW 750Li is powered by the newly developed BMW TwinPower Turbo 8-cylinder gasoline engine with standard BMW xDrive. With its expressive exterior, the BMW 7 Series shows a harmonious interplay of progressive design and emotional design. Come by to experience this masterpiece.

BMW M8 Competition Convertible in Brands Hatch Grey.

The design of the new BMW M8 Convertible and BMW M8 Competition Convertible is a place where powerful forms, an elegant surface design and aerodynamically optimised lines converge. The interior design of the new BMW M8 models creates an extraordinarily harmonious blend of racing flair and luxury ambience. Come by and experience the BMW M8 Competition Convertible in Brands Hatch Grey.

Die neue BMW 7er Limousine.
The 7
The M8

BMW M760Li xDRIVE in BMW Individual Orinocco metallic.

The BMW 7 Series Limousine stands for exceptional performance, high comfort and sublime presence. With its expressive exterior, the new BMW 7 Series exhibits a harmonic interplay between progressive design and emotional form language. Individual customisability and technical innovation make it the definition of the BMW luxury class. Experience the BMW M760Li xDRIVE in BMW Individual Orinocco metallic.


BMW M8 Competition Coupé in Mariny Bay Blue.

Luxury and performance at the very highest level: the BMW M8 Coupé and the BMW M8 Competition Coupé herald a new era for high performance BMW M autmobiles in the luxury segment, with numerous innovations in their chassis and powertrain ensuring unique driving dynamics. The progressive design of the BMW M8 Competition Coupé impresses with it`s radically dynamic yet exceptionally elegant contours. Experience the BMW M8 Competition Coupé in Marina Bay Blue now at BMW Welt.



Patricia Urquiola.

The Spanish architect and designer Patricia Urquiola is a multiple-award-winning designer of the year and of the decade. Her designs for a vast number of international brands range from simple kitchen accessories and furniture pieces all the way to interior concepts for large luxury hotels. Her works are marked by elegance and an empathetic consideration for the individual. Instead of supercilious individual items, she creates spaces that can be experienced and appreciated by anyone. No surprise then, that, after 2010, she is now joining BMW for the second time.

Luxury is always a kind of freedom. I hope that people who come to BMW Welt feel this idea of comfort and get involved in this proposal.

Patricia Urquiola


For the current exhibition space, Patricia Urquiola has developed an extraordinary spatial design: The floor combines classic Italian terrazzo with state-of-the-art 3D printing technology.

Curtains made from metallic mesh and a lounge equipped with designer furniture create the setting for this exceptional spatial arrangement. In addition, a perpetual sense of motion is created by the varying green tones of the curtains that change depending on the movement of the light.  

In that way, Patricia Urquiola once again creates a world of freedom through the use of contemporary technologies and materials, opening the door to a new kind of luxury.



Adrian van Hooydonk.

Adrian van Hooydonk, Senior Vice President BMW Group Design, views automobile design not as a detached discipline, but always considers his designs as part of a larger, overarching context. He sees them as being embedded into the life and social milieu of the consumer. The same openness also applies to his interdisciplinary collaborations with designers, architects and artists. For Adrian van Hooydonk, these projects are exchanges between equals. They are both a source of inspiration, as well as a benchmark for his own designs.

The collaboration with Patricia Urquiola unfolded in exactly the same way. The result is an exhibition that encourages thinking, whilst, at the same time, opening entirely new doors of perception.

When we talk about luxury today, we talk about a ,modern‘ version of luxury that always combines innovation and technology.

Adrian van Hooydonk


Since 2009, Adrian van Hooydonk has been the Senior Vice President BMW Group Design. At a young age, he already demonstrated his foresight: his passion for cars first led him to study industrial design in Delft, the Netherlands, followed by a deepening of his automotive knowledge in Switzerland.

In between, Adrian van Hooydonk, a cosmopolitan and people-person, not only learned the Italian way of life at Rodolfo Bonetto’s studio, but also the emotional aspect of design.

To Adrian van Hooydonk, foresight means not losing sight of the driver and people. For this reason, he and his 700 employees are continuously working on an emotionally resonant and authentic design language.

Impressions of the exhibition space.

BMW GKL Progressive Luxury
BMW GKL Progressive Luxury
BMW GKL Progressive Luxury
BMW GKL Progressive Luxury
BMW GKL Progressive Luxury

Fuel consumption and CO2 emissions

BMW M8 Competition Coupé:
Fuel consumption in l/100 km (combined): 10.6
CO2 emissions in g/km (combined): 242

BMW M8 Competition Convertible:
Fuel consumption in l/100 km (combined): 10.8
CO2 emissions in g/km (combined): 246

BMW X7 xDrive M50i:
Fuel consumption in l/100 km (combined): 11.0 – 10.9
CO2 emissions in g/km (combined): 251 – 248

BMW M760Li xDrive:
Fuel consumption in l/100 km (combined): 12.5-12.4
CO2 emissions in g/km (combined): 285-282

BMW 750Li xDrive:
Fuel consumption in l/100 km (combined): 9.5
CO2 emissions in g/km (combined): 217

The values of fuel consumptions, CO2 emissions and energy consumptions shown were determined according to the European Regulation (EC) 715/2007 in the version applicable at the time of type approval. The figures refer to a vehicle with basic configuration in Germany and the range shown considers optional equipment and the different size of wheels and tires available on the selected model.

The values of some vehicles are already based on the new WLTP regulation and are translated back into NEDC-equivalent values in order to ensure the comparison between the vehicles. [With respect to these vehicles, for vehicle related taxes or other duties based (at least inter alia) on CO2-emissions the CO2 values may differ to the values stated here.] The CO2 efficiency specifications are determined according to Directive 1999/94/EC and the European Regulation in its current version applicable. The values shown are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle for the classification.
For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at Detailed information on the technical data can be found on your BMW country page.