We only process your data if an applicable law permits us to do so. We process your data on the basis of Art. 6 and Art. 9 GDPR in particular, as well as on the basis of consent pursuant to Art. 7 GDPR. Among other things, we will base the processing of your data on the following legal bases. Please note that this is not a complete nor exhaustive list of legal bases, but merely examples that are intended to make the legal basis more transparent.


  • Consent (Art. 6 Para. 1 S. 1 lit. a), Art. 7 GDPR, or Art. 9 Para. 2 lit. a), Art. 7 GDPR): We will process certain data only on the basis of your previously given explicit and voluntary consent. You have the right to revoke your consent at any time with future effect.
  • Fulfilment of a contract/pre-contractual measures (Art. 6 Para. 1 S. 1 lit. b) GDPR): In order to initiate or execute your contract with BMW, BMW branches, and BMW partners, we need access to certain data.
  • Fulfilment of a legal obligation (Art. 6 Para. 1 S. 1 lit. c) GDPR): BMW is subject to a number of statutory requirements. To meet these requirements, we must process certain data.
  • Preservation of legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR): BMW will process certain data in order to safeguard its interests or those of third parties. However, this only applies if your interests do not dominate in individual cases.


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