BMW has been building fascinating vehicles since 1928. BMW stands for a passionate promise, which has grown from the unique history of new design. BMW builds more than just cars. The brand creates emotions, excitement, fascination and goosebumps through the power of innovation as well as unique design.
You can dive into the brand BMW on the 120 Meter long gallery along the BMW Welt Plaza, whilst also discovering a variety of products from our BMW luxury models until the iPerformance models. Just sit back and experience our unique automobiles up close.
Next to our vehicles themselves, you can also discover a lot about topics surrounding technology and innovation, such as BMW EfficientDynamics and BMW ConnectedDrive. Have a look at our interesting exhibits, in which e.g. the BMW Personal Co Pilot gives a demonstration of partly automated driving.