The House of the Company provides in-depth information on company history with the rooms "First Steps", "Aspects" and a media "Company Sculpture".
The exhibition entitled the "First Steps" presents the origins of the BMW success story through the first aircraft engine in 1916, the first motorcycle in 1923 and the first automobile in 1928.
The "Aspects" exhibition documents the people who play a key role for the BMW Group in and around the company. They influence the company culture through jointly held ideas, visions and values.
The room Visionen is a multi dimensional area between the past, present and future. Interested people can embark on a journey through space and time. Interactive touch monitors allow visitors to dive deep into the past. The design is similar to a lounge and invites visitors to sit down and watch films.