BMW VISION INEXT VIRTUAL REALITY EXPERIENCE.
Take a virtual seat in the BMW Vision iNEXT and enjoy a fully interconnected, autonomous ride. The aim of this virtual reality experience, which awakens all the senses, is for you to experience how it feels to be on the road inside the BMW iNEXT; optimally planning your day and making efficient use of your time while driving, whether it’s for work, errands, relaxation or for meeting friends. The focus here is on the seamless connection of the vehicle to the digital sphere of the customer’s life. The BMW Vision iNEXT symbolises the dawn of a new era of driving pleasure. Highly automated, emission-free, and fully interconnected, it integrates the BMW Group’s strategic innovation into a car with a vision. With recent developments in the areas of autonomous driving and progressive interconnection, the BMW Vision iNEXT creates completely new experiences and possibilities for shaping the journey. Whilst on the road in the BMW Vision iNEXT, the driver can choose to drive in either “Boost” mode or “Ease” mode. “Boost” mode is highly dynamic, virtually silent and emission-free, as a result of the electric drive, whereas “Ease” mode offers passengers space for a variety of activities.
INTELLIGENT BEAM BOOK.
Digital and analogue worlds will merge more and more in the future. Information can increasingly be made visible through projections, which, in the long run, could remove the need for displays. A step in this direction comes with the Intelligent Beam technology presented in the BMW Vision iNEXT, which serves as both a reading light and an interactive projection screen. For example, images, moving content, and interactive graphics can supplement existing text in a printed book and be controlled by touch. By swiping over the pre-printed silhouette in the book, for instance, an outline of the vehicle may appear within the silhouette and fade with the countermovement.
BMW INTELLIGENT PERSONAL ASSISTANT.
The BMW Intelligent Personal Assistant will play a central role in vehicles today and in the future. A digital element is making its way into BMW’s current models with the BMW Intelligent Personal Assistant. This marks the beginning of a new era in which vehicle operation, as well as access to functions and information, can be easily acheived by voice. The BMW Intelligent Personal Assistant can be activated by voice command (“Hey BMW”) and, in contrast to other digital assistants, can even be given its own name (such as “Charly” or “Joy”). The BMW Intelligent Personal Assistant gives you your own personal BMW professional on board, who knows, and can explain, the functions of the vehicle. In addition, it acts as a digital passenger who helps the driver to find parking or use office functions in the vehicle. On top of that, the BMW Intelligent Personal Assistant ensures the wellbeing of the driver if the vehicle is equipped accordingly. After receiving spoken instructions, it activates an interior experience composed of interior lighting, air conditioning, scent, seat massage, shading, seat heating or ventilation, or the Vitalize or Relax programme.