Become part of BMW's vision for the future. At BMW Welt, artificial intelligence transfers your face into the world of BMW i Vision Dee - Mega Me based on a photo taken on site. Just a few seconds later, you — or rather an animated version of yourself — discover the future visions of BMW i mobility on a 42-square-meter 3D screen. A breathtakingly realistic, three-dimensional presentation. For visitors, perfect Instagrammable memories are created.
The technology behind this consists of a complex media system that assembles the individual image elements in real time. The “anamorphic illusion” appears as if elements of the film stick out far from the screen. The project was implemented for BMW Welt by the agency Elastique. from Cologne together with the start-up Reface founded in the Ukraine.
BMW has always stood for pioneering spirit and innovation. Now, for the first time, we are bringing a technology to life at BMW Welt that transports us directly into the world of Dee and immediately makes a digital future tangible.