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Brand Spaces
Brand Spaces.

The strongest feelings are developed
in the heart – even with brands.

Our unique brand spaces are located in the middle of BMW Welt and, thus, at the heart of the brand. 

Take the opportunity to experience the BMW Group in a special way by integrating it into your event, whether it‘s for an individual cocktail reception, a final get-together, or as an exhibition space for your own product presentation. Of course, you can also include the exhibition vehicles and exhibits of the respective areas in your event. A specially-trained employee, a BMW Genius, will be happy to answer any questions you may have about the vehicles and the different brand focuses of the BMW Group. Allow yourself and your guests converse in an informative way – perhaps during a small break in your event – as you take in the impressive ambience.

The brand spaces are designed for up to 100 people and they can be booked individually. Of course, you can also combine the offer with other BMW Group Forum locations to showcase your event in the best possible light; all with the reliable service of the BMW Group Event Forum. Your catering wishes are fulfilled to the highest quality by our exclusive partner, Feinkost Käfer.

The brand spaces at BMW Welt make your event a unique experience that will stay in your memory for a long time to come. Make your event special and enjoy the beating heart of the BMW Group.

Plan Brand Spaces

Location overview.

Mini

MINI brand space.

Urban, young, experience-oriented: in the MINI brand space, your event reflects an exciting lifestyle, for example in the context of a tea party.

Spaces
Parking & arrival
Services

Mini.

Suitable for:

  • Reception
  • Cocktail Reception
  • Product Presentation
  • Interactive Coffee Breaks
  • Exhibition Area
  • Aperitif or Get-together

Size: 410 sqm

Parking & arrival.

  • Distance from city centre: 5.5 km
  • Distance from airport: 31.8 km
  • Distance from main railway station: 5 km
  • Distance from motorway: 0.2 km
  • Parking spaces are available upon request

Services & Key Facts.

  • All-round worry free services.
  • Customised, individual technical equipment.
  • Use or integration of exhibition vehicles and exhibits.
Rolls Royce

Rolls-Royce brand space.

Impressive and extremely elegant. Enrich your event with true moments of luxury in our Rolls-Royce brand space.

Spaces

Rolls Royce.

Suitable for:

  • Reception
  • Cocktail Reception
  • Product Presentation
  • Interactive Coffee Breaks
  • Exhibition Area
  • Aperitif or Get-together

Size: 220 sqm

Parking & arrival

Parking & arrival.

  • Distance from city centre: 5.5 km
  • Distance from airport: 31.8 km
  • Distance from main railway station: 5 km
  • Distance from motorway: 0.2 km
  • Parking spaces are available upon request
Services

Services & Key Facts.

  • All-round worry free services.
  • Customised, individual technical equipment.
  • Use or integration of exhibition vehicles and exhibits.
BMW M.

BMW M.

Automotive history, full of passion and shaped by the DNA of motorsport, awaits you in our BMW M brand space.
Plan the start of your event at M Town.

Spaces
Parking & arrival
Services

BMW M.

Suitable for:

  • Reception
  • Cocktail Reception
  • Product Presentation
  • Interactive Coffee Breaks
  • Exhibition Area
  • Aperitif or Get-together

Size:

  • BMW M: 175 sqm

Parking & arrival.

  • Distance from city centre: 5.5 km
  • Distance from airport: 31.8 km
  • Distance from main railway station: 5 km
  • Distance from motorway: 0.2 km
  • Parking spaces are available upon request

Services & Key Facts.

  • All-round worry free services.
  • Customised, individual technical equipment.
  • Use or integration of exhibition vehicles and exhibits.
BMW i

BMW i brand space.

Look ahead: show that you are innovative and future-oriented with the BMW i brand space.

Spaces
Parking & arrival
Services

BMW i.

Suitable for:

  • Reception
  • Cocktail Reception
  • Product Presentation
  • Interactive Coffee Breaks
  • Exhibition Area
  • Aperitif or Get-together

Size: 350 sqm (ground floor)

Parking & arrival.

  • Distance from city centre: 5.5 km
  • Distance from airport: 31.8 km
  • Distance from main railway station: 5 km
  • Distance from motorway: 0.2 km
  • Parking spaces are available upon request

Services & Key Facts.

  • All-round worry free services.
  • Customised, individual technical equipment.
  • Use or integration of exhibition vehicles and exhibits.
BMW Motorrad

BMW Motorrad brand space.

The emotions are great and the community even bigger: experience the fascinating world of BMW Motorrad in the
BMW Motorrad brand space.

Spaces
Parking & arrival
Services

BMW Motorrad.

Suitable for:

  • Reception
  • Cocktail Reception
  • Product Presentation
  • Interactive Coffee Breaks
  • Exhibition Area
  • Aperitif or Get-together

Parking & arrival.

  • Distance from city centre: 5.5 km
  • Distance from airport: 31.8 km
  • Distance from main railway station: 5 km
  • Distance from motorway: 0.2 km
  • Parking spaces are available upon request

Services & Key Facts.

  • All-round worry free services.
  • Customised, individual technical equipment.
  • Use or integration of exhibition vehicles and exhibits.

More about our services.

Brand Spaces profile.

Brand Spaces profile.

Download overview now.

Our services for your event.

Technology

Technology.

Our technicians are specialists and know how to optimally use the individual locations. They plan specially for your event and will be your dedicated contact person to ensure your event runs smoothly. 

Catering

Catering.

Enticing aromas and an irresistible taste are the best ambassadors of a kitchen. The creativity and attention to detail of our catering team will make them a positive ambassador for your event.

Furniture & equipment

Furniture & equipment.

A pleasant atmosphere, effective work spaces and inspirational features: trust our specialists to set up your event perfectly. An extensive range of widely usable furniture offers almost limitless possibilities here.

Enquire about location.

Enquire about location

Do not hesitate to contact us. We will gladly assist you in the further planning of your event. Our project managers possess an extensive overview of all our locations and their respective features. That way, you will be working on a firm foundation from the very beginning and can fully concentrate on the content of your planned event.