EXPERIENCE THE BRAND BMW.

ENTER THE BMW WORLD OF EXPERIENCE.

In the immediate vicinity of BMW Group headquarters you will find a diverse range of fascinating activities: explore the BMW Welt world of experience, production processes at the BMW Group Plant and a new display of both tradition and future trends at the BMW Museum. Take one of our guided tours to discover the fascination of the BMW Group and all its brands.

For example, you can get a glimpse behind the scenes at BMW Welt and look forward to interesting tours featuring some surprising insights. There is always lots to discover at BMW Welt. There are some exciting and surprising insights in store for you.

Or take a trip from the past into the future: experience the fascination of BMW company, brand and product history going back 100 years. Some 125 of the brand's most valuable and attractive automobiles, motorcycles and engines are displayed on a surface area of 5000 m² at the BMW Museum.

BMW Group Classic has now taken up resident in BMW's first production hall. Spread out over 13,000 square metres, the former production site is set to become a place of pilgrimage for lovers of classic cars. Sign up for an exclusive group tour of the historic vehicle collection – the exhibits can also be hired for excursions and special events.

In the BMW Group Plant you will get an exciting look behind the scenes of automobile manufacturing. The tour of the BMW Group parent plant takes you through all production areas from the press works to assembly. The main plant is located in the North of Munich in close vicinity to Group Headquarters, the BMW Museum and BMW Welt. Approximately 7,700 employees from over 50 countries work at this site, 850 being trainees.

As far as BMW is concerned, issues of vehicle dismantling and environmentally compatible recycling are becoming an increasingly important part of sustainable management. Visit the recycling and dismantling centre in Unterschleißheim, which was founded in 1994. Here in the north of Munich, research is carried out into the environment-friendly and efficient recycling of BMW vehicles.