GALLERY OF DRIVING PLEASURE.
The new BMW exhibition at the BMW Welt.
The BMW brand has always stood for a dynamic driving experience and pioneering innovations - in terms of both design and technological solutions. Today BMW is is the world's leading manufacturer of premium automobiles.
BMW has been building fascinating automobiles for over 100 years. The slogan "Sheer Driving Pleasure" has long defined the character of the brand. It is a promise delivered on by BMW vehicles the world over day by day, and is constantly created anew by BMW developers.
BMW Welt has been the heart of the BMW brand since its inauguration in 2007. The BMW exhibition has now been modified. From now on you can view and discover all the brands of the BMW Group at BMW Welt - including the subbrands BMW M and BMW i.
You will find the BMW exhibition in its customary location: in the Gallery of Driving Pleasure along the BMW Welt Plaza, some 120 metres in length. The design is characterised by high-quality materials, clear shapes and brightly shining colours typical of BMW. It provides the perfect setting in which to showcase technologies, engine construction, the design process and the current BMW models.
Daily our show cars are open and accessible to you and our host carers are pleased to provide you with advice and willing to stand.
The core of the brand. At a glance.
In the first section of the BMW exhibition you can see the models of the BMW core series: featured here are the BMW 6 Series and the luxury sedan BMW 7 Series or the BMW 5 Series, as well as the mid-range and compact class of course, comprising the BMW 3 Series and the BMW 1 Series.
Carry on northwards past the BMW on Demand and DriveNow counter and you will find a highly emotional exhibition area. Here the current BMW 4 Series Convertible and the BMW Z4 Roadster lie in store for you on a specially created podium.
BMW in detail. An all-round perspective.
The details of what makes up the BMW brand are shown highlighted around the vehicles. There are exhibits which explain the innovations featured in each premium vehicle. BMW EfficientDynamics provides information on those technologies which are designed to reduce fuel consumption and increase driving pleasure.
What is ConnectedDrive all about? A specially created area provides insights into the world of intelligent networking between the driver, the vehicle and the environment. And for those who wish to put their newly acquired knowledge to practical use there is even a driving simulator which provides Sheer Driving Pleasure in a virtual dimension.