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BMW Brand Experience.

Four Packages – One Goal.

The experience packages of the BMW Brand Experience are as diverse as your needs – 
all with one goal: enthusiasm. In combination with your existing booking, the individual programmes are a valuable addition.

How about a driver training session together to conclude a group workshop? Or, a brief look into the future of mobility after your annual planning meeting? By contrast, your end-of-year review can be rounded off with a walk through our museum full of history. And, if you prefer to take things into your own hands, then how about designing your dream car together as a team?

As varied as the programmes are, they all have one thing in common: lunch at BMW Welt’s Bavarie restaurant, as well as lots of fun and unforgettable experiences.

We have arranged our two-days Better Quality Operation Workshop in BMW Munich, where we had the opportunity to visit the Factory, enjoy a memorable team building session driving super BMW cars and delivering great results working in a perfect Business area prepared for us in the stunning BMW Welt background. I would like to thank all the BMW Staff for their fantastic support.

Massimiliano Conti

Electrolux Italia Spa, participant of the “Better Quality Operation Workshop”

The choice is yours.

BMW Intensive

BMW Intensive – Experience Dynamism.

What does dynamism actually feel like? Experience it here yourself as part of our BMW Intensive programme. In a special tour through the BMW plant, you are given an exclusive look behind the scenes of our exciting and modern automobile production centre. Lunch will be followed by a tour of BMW Welt and its architectural highlights. But this is just the start. In the afternoon, a shuttle will take you to the BMW and MINI Driving Academy in Maisach. Prove your abilities behind the wheel under the guidance of experienced professionals: drifting, braking, swerving, pure dynamism – even in extreme situations.

Catering – modern Bavarian delicacies.

You will, of course, enjoy the much-praised Bavarian hospitality when you visit Bavaria. Right after your arrival at BMW Welt, we will offer you a welcome coffee in the Biker’s Lodge. Here you will get a first impression of the dynamics of the entire ensemble.
After a guided tour of the BMW Group’s Munich Plant, we welcome you for lunch at the Bavarie, where French brasserie culture meets the finest Bavarian cuisine.

The regional and seasonal menu impressively reflects the sustainable concept of the Bavarie. 

Welcome coffee in the Biker's Lodge
BMW and MINI Driving Academy

Information and Prices.

The BMW Intensive experience enthrals you – for a whole day too, from 9.15 am to 6.10 pm. The programme is offered from Monday to Friday. During your stay, you will be exclusively escorted by a host or hostess on your journey through BMW Welt, or during your transfer to the BMW and MINI Driving Academy. This way, you will always have a direct personal contact who knows the area and can help you with any questions or requests. The cost of the BMW Intensive experience package is €9,900 per group. The size of the group may vary, but should not exceed 20 people.

YOUR DAY AT A GLANCE.

Package contents:

  • Welcome coffee, breakfast and reception at the Biker’s Lodge.
  • Special Tour of the BMW Group Plant.
  • Guided Tour through BMW Welt.
  • Lunch in Bavarie.
  • Shuttle to the BMW & MINI Driving Academy Maisach.

Duration: 09.15 am - 06.10 pm

Booking period: Monday - Friday

Number of participants: max. 20 people

Price*: 9,900, excl. VAT

* price excl. VAT per group, max. 20 people.

BMW Driving Experience
BMW Visionary

BMW Visionary – a glimpse into the future.

What does the future look like? Our BMW Visionary experience package gives you a taste of the driving pleasures of tomorrow. Forward-looking mobility based on innovative technologies, visionary design, and sustainable materials can only mean one thing: the BMW i. In the morning, you will discover two exhibitions with our expert guides – “BMW i” at BMW Welt and “BMW i – Visionary Mobility” at the BMW Museum. In addition to aspects of mobility, the building and its architecture will also form the focus. Be fascinated by just how precisely the visions of the original architectural drawings became a reality. After lunch at the Bavarie, you will be given a unique treat. In exclusive special trips, you have the chance to drive the all-electric BMW i3 and the visionary BMW i8 Coupé or BMW i8 Roadster.

Catering – modern Bavarian delicacies.

Your view will extend far beyond the horizon on this day, but in terms of enjoyment, you are, fortunately, still very much in the here and now. Right after your arrival at BMW Welt, we will welcome you with breakfast in the Biker’s Lodge. Here you will get a first impression of the visionary architecture of the building. At lunch we will meet you at the Bavarie, where French brasserie culture meets the finest Bavarian cuisine. Two culinary concepts coming together in the most modern symbiosis. The regional and seasonal menu impressively reflects the sustainable concept of the Bavarie.

Lunch at the Bavarie
BMW Visionary

Information and Prices.

The BMW Visionary experience delights you – for a whole day too, from 9.00 am to 4.00 pm. The programme is offered from Tuesday to Friday. During your stay, and on your way through BMW Welt, you will be exclusively escorted by a host or hostess. This way, you will always have a direct personal contact who knows the area and can help you with any questions or requests. The cost of the BMW Visionary experience package is €7,200 per group. The size of the group may vary, but should not exceed 20 people. 

YOUR DAY AT A GLANCE.

Package contents:

  • Welcome coffee, breakfast and reception at the Biker’s Lodge.
  • BMW Innovative Guided Tour.
  • BMW Museum Tour with focus on BMW i – Visionary Mobility.
  • Lunch in Bavarie.
  • Special outing with the BMW i3 and BMW i8 including individual support.

Duration: 09.00 am - 04.00 pm

Booking period: Tuesday - Friday

Number of participants: max. 20 people

Price*: 7,200, excl. VAT

* price excl. VAT per group, max. 20 people. 

BMW Visionary
BMW Classic

BMW Classic – where does all the success come from?

How did everything start? The answer can be found in our BMW Classic package. The journey back into the past begins with a guided tour of BMW Welt. This shows that intelligent architecture and a visionary overall concept are never exclusively geared to the future, but quite literally build on steadily evolved values. A shuttle will take you directly from BMW Welt to the BMW Group Classic. Here you will enter historic ground; the very first BMW engines were built in the Aircraft Engine Hall. Today, you will discover our unique collection of classic vehicles as part of an exclusive tour. Motorsport fans in particular will quickly want to take pole position in this tour.

Catering – modern Bavarian delicacies.

Right after your arrival at BMW Welt, we will welcome you with breakfast at the Biker’s Lodge. Here you will get a first impression of the carefully thought out architecture of the entire building. You can enjoy modern Bavarian cuisine for lunch in the Bavarie– the regional and seasonal menu will, of course, include the exact flavours of Bavaria that you would expect to find in the middle of Munich and at the heart of the BMW brand.

Breakfast at the Biker's Lodge
BMW Classic

Information and Prices.

The BMW Classic experience lasts from 9.00 am to 4.00 pm – ideally suited for shorter time frames. The programme is offered from Tuesday to Friday. During your stay, and on your way through BMW Welt and the BMW Group Classic, you will be exclusively escorted by a host or hostess. This way, you will always have a direct personal contact who knows the area and can help you with any questions or requests. The cost of the BMW Classic experience package is €3,700 per group. The size of the group may vary, but should not exceed 20 people.

YOUR DAY AT A GLANCE.

Package contents:

  • Welcome coffee, breakfast and reception at the Biker’s Lodge.
  • BMW Welt Guided Tour.
  • Tour of the vehicle collection of BMW Group Classic with focus on motor sport.
  • Lunch in Bavarie.

Duration: 09.00 am - 04.00 pm

Booking period: Tuesday - Friday

Number of participants: max. 20 people

Price*: 3,700, excl. VAT

* price excl. VAT per group, max. 20 people.

BMW Isetta
BMW Creative Workshop

BMW Creative – Become a Designer.

How does it all work? Or rather, does it really work? With our BMW Creative package, you will learn about some of the challenges our designers master on a daily basis. During a tour of BMW Welt, you will get a first impression which you can then discuss over the subsequent lunch at the Bavarie. Afterwards, you will be allowed to work in our “Car Designing Workshop” where you’ll design your own four-wheeled favourite using professional tools. Creative minds and automotive fans will enjoy this insight into the momentum of design and marvel at how many individual decisions go into creating a great overall concept.    

Catering – modern Bavarian delicacies.

You will, of course, enjoy the much-praised Bavarian hospitality when you visit Bavaria. After a tour of BMW Welt, we’ll invite you to lunch at the Bavarie,  where French brasserie culture meets the finest Bavarian cuisine. Every bite tastes great; creativity and a command of special techniques are indispensable factors when it comes to producing convincing results in the kitchen. The regionally and seasonally oriented menu and sustainable concept of the Bavarie prove this in a tasty way. 

Lunch at the Bavarie
Personal Host

Information and Prices.

The BMW Creative experience lasts from 12.00 pm to 5.00 pm. As a half day event, it is ideal for an opening or closing event. The programme is offered from Monday to Friday. During your stay at BMW Welt, you will be exclusively escorted by a host or hostess. This way, you will always have a direct personal contact who knows the area and can help you with any questions or requests. The cost of the BMW Creative experience package is €3,300 per group. The size of the group may vary, but should not exceed 20 people.

YOUR DAY AT A GLANCE.

Package contents:

  • Welcome and Guided Tour of BMW Welt.
  • Lunch in Bavarie.
  • Car Designing Workshop as special team building experience.
  • Afternoon coffee in the Biker’s Lodge.

Duration: 12.00 am - 05.00 pm

Booking period: Monday - Friday

Number of participants: max. 20 people

Price*: 3,300, excl. VAT

* price excl. VAT per group, max. 20 people

Welcome Coffee at the Biker's Lodge
Gesamtüberblick BMW Brand Experience.

Download BMW Brand Experience packages.

In our event folder, you will find further details about the individual BMW Brand Experience packages so that you can choose which package would best suit your event.

Contact.

Kontakt

We look forward to seeing you.

Would you like to enrich your event with a BMW Brand Experience package?
We will show you what we have to offer and will gladly assist you. We look forward to receiving your request.

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