Rethinking In-Car Entertainment.

We have a first class experience for you at the BMW i brand area in BMW Welt: “The Ultimate Sound Machine by Harman Kardon” gives you a glimpse into the future of the in-car sound experience. A BMW i3s on the outside, but a futuristic, interactive music machine on the inside.

Harman Kardon shows how the vehicle interior can become a personal entertainment space in a BMW i3s. Enjoy music in a creative and collaborative way – in the “Ultimate Sound Machine” you don’t just listen, but rather become active yourself; up to 3 passengers can simultaneously create their own personal soundtrack and customise their interior experience with music.

This uses future-oriented technologies: from using the steering wheel as a drum kit to the “Seaboard Keyboard” and interactive audio functions – the possibilities are almost endless! 3 GoPro cameras serve as a video booth, with which the performance can be recorded and shared with others.

BMW i3s (120 Ah):
Power consumption in kWh/100 km (combined): 14.6-14.0
Fuel consumption in l/100 km (combined): 0
CO2 emissions in g/km (combined): 0

The Ultimate Sound Machine.