Page Overview: BMW Welt - Exhibition - Progressive Luxury
Progressive luxury meets creative excellence.




In collaboration with Adrian van Hooydonk, Senior Vice President BMW Group Design, and star designer Patricia Urquiola, BMW Welt brings to life what luxury means today in the new BMW luxury class exhibition space. 

Patricia Urquiola is known for her integration of innovative technologies into the design of furniture pieces and homely living spaces.

The interplay between vehicle and exhibition design creates an atmosphere in which the unique character of the BMW luxury models comes to life, resulting in a new dialogue of forms. Adrian van Hooydonk and Patricia Urquiola thus present their own, personal interpretation of contemporary luxury.

With its unique architecture and concept, BMW Welt is the perfect location for the realisation of a design collaboration of this kind. It is not only a place where products can be presented and brands come to life in the form of a variety of brand experiences, but BMW Welt also aims to display the products within a special and unique setting. State-of-the-art technologies were combined in order to meet these aspirations and to create an unmistakable exhibition space.

Luxury comes in many forms – but there is only one benchmark. The exhibition vehicles.

BMW X7 xDrive40i in Arctic gray brilliant
effect metallic.

The new BMW X7.

The new BMW X7 embodies the highest degree of presence, functionality and spatial comfort. Its dynamic driving characteristics are combined with a sense of persuasive elegance. At the same time, innovative technologies and state-of-the-art driving assistance systems underline its confident appearance.

BMW M850i xDrive Coupé in Barcelona Blue Metallic.

The new BMW 8 Series Coupé.

The new BMW 8 Series Coupé combines impressive longitudinal and lateral dynamic performance with effortless long-distance capability. Innovative technologies when it comes to control, driving assistance and connectivity provide the highest degree of individuality. At the same time, the new and minimised design language sends a clear signal, linking back to the brand’s successful sports car history.

BMW M850i xDrive Convertible in Dravit Grey Metallic.

The new BMW 8 Series Convertible.

The BMW 8 Series Convertible stands for sportiness and an exceptional level of comfort. This steadfast representative of the BMW luxury class exhibits the highest degree of aesthetics and confidence and makes it possible to experience the exceptional dynamic driving characteristics of the BMW brand in the form of an open four-seater for the first time.

BMW Concept M8 Gran Coupé in Salève Vert.

The BMW Concept M8 Gran Coupé.*

Created from vision, built on ambition — the BMW Concept M8 Gran Coupé embodies an unprecedented symbiosis between grace and athleticism. It symbolises a new, independent form of avant-gardism, thereby bringing together two distinct worlds: contemporary luxury and classic motorsports. For the first time, the inexhaustible potential of an M automobile meets the passionate extravaganza of the BMW luxury class. 

*Please note that the vehicle is only occasionally on display at the exhibition.

BMW 750Li xDrive in Bernina Grey Amber Effect.

The New BMW 7 Series Limousine.

The BMW 7 Series Limousine stands for exceptional performance, high comfort and sublime presence. With its expressive exterior, the new BMW 7 Series exhibits a harmonic interplay between progressive design and emotional form language. Individual customisability and technical innovation make it the definition of the BMW luxury class.



Patricia Urquiola.

The Spanish architect and designer Patricia Urquiola is a multiple-award-winning designer of the year and of the decade. Her designs for a vast number of international brands range from simple kitchen accessories and furniture pieces all the way to interior concepts for large luxury hotels. Her works are marked by elegance and an empathetic consideration for the individual. Instead of supercilious individual items, she creates spaces that can be experienced and appreciated by anyone. No surprise then, that, after 2010, she is now joining BMW for the second time.

Luxury is always a kind of freedom. I hope that people who come to BMW Welt feel this idea of comfort and get involved in this proposal.

Patricia Urquiola


For the current exhibition space, Patricia Urquiola has developed an extraordinary spatial design: The floor combines classic Italian terrazzo with state-of-the-art 3D printing technology.

Curtains made from metallic mesh and a lounge equipped with designer furniture create the setting for this exceptional spatial arrangement. In addition, a perpetual sense of motion is created by the varying green tones of the curtains that change depending on the movement of the light.  

In that way, Patricia Urquiola once again creates a world of freedom through the use of contemporary technologies and materials, opening the door to a new kind of luxury.



Adrian van Hooydonk.

Adrian van Hooydonk, Senior Vice President BMW Group Design, views automobile design not as a detached discipline, but always considers his designs as part of a larger, overarching context. He sees them as being embedded into the life and social milieu of the consumer. The same openness also applies to his interdisciplinary collaborations with designers, architects and artists. For Adrian van Hooydonk, these projects are exchanges between equals. They are both a source of inspiration, as well as a benchmark for his own designs.

The collaboration with Patricia Urquiola unfolded in exactly the same way. The result is an exhibition that encourages thinking, whilst, at the same time, opening entirely new doors of perception.

When we talk about luxury today, we talk about a ,modern‘ version of luxury that always combines innovation and technology.

Adrian van Hooydonk


Since 2009, Adrian van Hooydonk has been the Senior Vice President BMW Group Design. At a young age, he already demonstrated his foresight: his passion for cars first led him to study industrial design in Delft, the Netherlands, followed by a deepening of his automotive knowledge in Switzerland.

In between, Adrian van Hooydonk, a cosmopolitan and people-person, not only learned the Italian way of life at Rodolfo Bonetto’s studio, but also the emotional aspect of design.

To Adrian van Hooydonk, foresight means not losing sight of the driver and people. For this reason, he and his 700 employees are continuously working on an emotionally resonant and authentic design language.

Impressions of the exhibition space.

BMW GKL Progressive Luxury
BMW GKL Progressive Luxury
BMW GKL Progressive Luxury
BMW GKL Progressive Luxury
BMW GKL Progressive Luxury

Fuel consumption and CO2 emissions

BMW M850i xDrive Coupé:
Fuel consumption in l/100 km (combined): 10.5–10.0
CO2 emissions in g/km (combined): 240–228

BMW M850i xDrive Convertible:
Fuel consumption in l/100 km (combined): 10.0–9.9
CO2 emissions in g/km (combined): 229–225

BMW X7 xDrive40i:
Fuel consumption in l/100 km (combined): 9.0–8.7
CO2 emissions in g/km (combined): 205–198

BMW 750Li xDrive Limousine:

Fuel consumption in l/100 km (combined): 9.6–9.5
CO2 emissions in g/km (combined): 218

The official figures on fuel consumption, CO2 emissions and power consumption have been determined in accordance with the mandatory VO (EU) 715/2007 measuring procedure in their respectively valid versions. In regard to ranges, the figures take into account differences in wheel and tyre size. For this vehicle, other values than those presented here may hold true concerning the determination of taxes and other vehicle-related charges, which may (also) have an effect on CO2 emissions. Illustrations show optional configurations. The vehicle has been evaluated on the basis of the new WLTP test cycle and has been recalculated to NEDC for comparison purposes. Additional information on the WLTP and NEDC testing methods can be obtained at

Additional information on official fuel consumption and specific official CO2 emission figures for new passenger vehicles can be retrieved in the “Guide on the fuel economy, CO2-Emissions and power consumption”, which is available free of charge at all German points of sale, at DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, Germany, and via