PRODUCT DESIGN ENDS WITH THE HUMAN BEING.
NOT WITH THE PRODUCT.
Adrian van Hooydonk.
Adrian van Hooydonk, Head of BMW Group Design, views automobile design not as a detached discipline, but always considers his designs as part of a larger, overarching context. He sees them as being embedded into the life and social milieu of the consumer. The same openness also applies to his interdisciplinary collaborations with designers, architects and artists. For Adrian van Hooydonk, these projects are exchanges between equals. They are both a source of inspiration, as well as a benchmark for his own designs.
The collaboration with Patricia Urquiola unfolded in exactly the same way. The result is an exhibition that encourages thinking, whilst, at the same time, opening entirely new doors of perception.
When we talk about luxury today, we talk about a ,modern‘ version of luxury that always combines innovation and technology.
Since 2009, Adrian van Hooydonk has been the head of design at BMW Group. At a young age, he already demonstrated his foresight: his passion for cars first led him to study industrial design in Delft, the Netherlands, followed by a deepening of his automotive knowledge in Switzerland.
Fuel consumption and CO2 emissions
BMW M850i xDrive Coupé:
Fuel consumption in l/100 km (combined): 10.5–10.0
CO2 emissions in g/km (combined): 240–228
BMW M850i xDrive Convertible:
Fuel consumption in l/100 km (combined): 10.0–9.9
CO2 emissions in g/km (combined): 229–225
BMW X7 xDrive40i:
Fuel consumption in l/100 km (combined): 9.0–8.7
CO2 emissions in g/km (combined): 205–198
BMW 750Li xDrive Limousine:
Fuel consumption in l/100 km (combined): 9.6–9.5
CO2 emissions in g/km (combined): 218
The official figures on fuel consumption, CO2 emissions and power consumption have been determined in accordance with the mandatory VO (EU) 715/2007 measuring procedure in their respectively valid versions. In regard to ranges, the figures take into account differences in wheel and tyre size. For this vehicle, other values than those presented here may hold true concerning the determination of taxes and other vehicle-related charges, which may (also) have an effect on CO2 emissions. Illustrations show optional configurations. The vehicle has been evaluated on the basis of the new WLTP test cycle and has been recalculated to NEDC for comparison purposes. Additional information on the WLTP and NEDC testing methods can be obtained at www.bmw.de/wltp.
Additional information on official fuel consumption and specific official CO2 emission figures for new passenger vehicles can be retrieved in the “Guide on the fuel economy, CO2-Emissions and power consumption”, which is available free of charge at all German points of sale, at DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, Germany, and via https://www.dat.de/co2/.