THE MOST EXCLUSIVE WAY TO DRIVE BMW.
BMW Individual vehicle exhibition.
What makes a person unique? It is its character, its distinctive appearance. Exactly as in a BMW. The BMW Individual Collection therefore offers a diverse range of options for the refined taste: woods with perfect texture, collected from all over the world. Flawless and smooth leather from the best tanneries. Liveries, that excite regarding their brilliance, refraction and impact. Showcased in colour nuances, that not only follow the spirit of time, but rather shape it. Complemented by special equipment, that guarantees a perfect finish.
You can also experience the most exclusive colours and most rare materials that make BMW Individual Models so special. The BMW Individual area is designed in an airy and open fashion, to invite the visitor to stay and explore. The exclusive design furnishing and the high-quality materials of the BMW Individual Lounge are surrounding the vehicle exhibits.