90 years of BMW automobiles.

When courage is rewarded.

It has been 90 years since the first small car made under the BMW brand rolled off the production line in Eisenach. At a time when the signs weren’t pointing in favour of automobile production, the BMW 3/15 PS became a bestseller. This marked the start of BMW’s success, a story that is still unfolding to this day. 

The special exhibition “90 years of BMW automobiles” is dedicated to the turbulent beginnings of this success story. With the aid of contemporary photos, it illustrates milestones such as the birth of the automobile, the founding of the Bayerische Motoren Werke and winning the 1929 International Alpine Trial. Visitors will discover more information about a time in which small cars were not commonplace.