BMW GROUP - 100 JAHRE INNOVATIONSKRAFT UND UNTERNEHMERISCHER MUT.
The large-scale exhibition starts with the first masterpiece - the foundation of the Bayerische Motoren Werke in 1916. After this, the visitor is given an overview of a 100-year period of contemporary history and mobility, illustrated by posters from the various historical eras. The next section is dedicated to the staff of the company. Over the course of all those years, it is they who have been and still remain the guarantee of success. The history of the workforce from 1916 to the present day is supplemented with aspects such as health, architecture, internationalism, production, corporate culture and sustainability.
Most of the “100 Masterpieces” are presented in chronological order on five platforms in the Museum Bowl: motorcycles and automobiles that have made BMW history can be admired here as well as aircraft engines. Legendary achievements and milestones in motor racing are also recalled. Another focus area is entrepreneurial decisions that led to the construction of production facilities or improvements in staff working conditions. Interesting stories, precious small-scale exhibits, films and photographs that have barely been viewed before and fascinating drawings round off this comprehensive overview, making “100 Masterpieces” a very special exhibition experience.
100 Masterpieces in detail.
The temporary exhibition “100 Masterpieces” “BMW Group – 100 Years of Innovation and Enterprise” invites visitors to embark on a journey through 100 years of the BMW Group. It traces the development of a company that is highly successful today, outlining all its ups and downs, innovations, and courageous decisions, not to mention its sheer diversity.