Page Overview: BMW Welt - Experience - M Town


BMW Welt is more than just the home of the various vehicles of the BMW Group. With the help of a number of innovations and architectural highlights, we want to continue to astonish our fans and visitors. The new BMW M exhibition space allows M Town to become a reality.

Helmut Käs

Head of BMW Welt

Where Too Much Is Just Right.


M Town is the place for all automobile enthusiasts with a passion for high performance and expressive design. A place where adrenaline levels rise, and time stands still. Together with BMW M GmbH, BMW Welt now offers a new home in Munich for all enthusiasts’ passions.

Experience high-performance automobiles in an environment that perfectly captures their unique character across 180 square metres of exhibition space. With its skyline, the glazed back wall creates the impression of standing directly in M Town, and the illuminated jets reflect the vehicles’ dynamic character.

Glossy black, dynamically formed jets provide elegant ceiling lighting. A fascinating interplay between state-of-the-art technology and uncompromising high performance.


Capture your visit to M Town in a photograph by taking advantage of our “Selfie Point” and prove to your friends and relatives: “I finally found M Town at BMW Welt.”

Become a citizen of M Town too and create your own M Town ID.

Create your M Town ID now.

M Town Selfie - Create Your Own ID.


The X4 M.

The new BMW X4 M Automobiles.

The BMW X4 M Automobiles are strong characters. They combine the athleticism of an M Automobile with the expressive temperament of a BMW X4.

The result: four highly emotive sports cars for a maximum level of passion and adrenaline. The BMW X4 M, with its motorsport DNA, offers driving dynamics of the highest calibre - taken to new heights in the BMW X4 M Competition, which is simply thrilling on every road and racetrack with its maximum levels of output and exclusivity. The most powerful straight-six petrol engine ever to see action in a BMW M automobile provides the muscle for stunning performance attributes.

The newly developed high-revving unit with M TwinPower Turbo technology generates maximum output of 375 kW/510 hp from its 3.0-litre displacement, together with maximum torque of 600 Nm (442 lb-ft) in the BMW X4 M Competition. The acceleration from 0 to 100 km/h takes only 4.1 seconds. The M specific design of the BMW X4 M Competition conveys pure high performance. Come by and experience the BMW X4 M Competition in Toronto Red metallic.


The BMW X4 M Competition allies the expressive temperament of the BMW X4 with the exclusive high-performance ambitions of BMW M.

Markus Flasch

Chairman of the Board of Management of BMW M GmbH

THE X4 M Detail.
THE X4 M Detail.

The new BMW X3 M Automobiles.

Superior performance on every route: the BMW X3 M Automobiles accelerate pulse and driving pleasure to new heights in split seconds.

Experience sports cars charged with emotion, which unite the adventurous spirit of a BMW X3 with the sporty and exclusive claim of BMW M.

It is up to you: the BMW X3 M features outstanding motorsports genes und offers driving dynamics on the highest level - which are further more increased by the in the BMW X3 M Competition with a maximum of power and exclusivity on all roads and racetracks. Athletic proportions and M design elements declare the performance potential of the BMW X3 M Competition at first sight.

The X3 M.

The BMW X3 M Competition allies the spirit of adventure of the BMW X3 with the exclusive high-performance ambitions of BMW M.

Markus Flasch

Chairman of the Board of Management of BMW M GmbH

THE X3 M Detail.
THE X3 M Detail.

Welcome to BMW M.

The M4.
The M5.

BMW M4 Convertible in BMW Individual Frozen Dark Blue II metallic.

An adrenalin-fuelled rush for the sun. With high-precision handling, captivating agility and thrilling dynamics. With an engine that impressively demonstrates its superiority. And with an array of technologies whose sporting pedigree is unmistakable. The BMW M4 Convertible impresses with pure athleticism, a dynamic silhouette and a retractable hardtop, guaranteeing year-round, unrestricted driving pleasure. Additional design highlights, such as the M double grille with the M4 emblem, the lateral M gills or the chamfered M twin tailpipes round off the open driving experience. Come by and see the amazing BMW M4 Convertible in BMW Individual Frozen Dark Blue II metallic.

BMW M5 Competition in Snapper Rocks Blue metallic.

Excitingly and elegantly shaped. More powerful than ever. The new generation of the BMW M5 is a statement of supreme engineering skill and innovative driving intelligence. Full of state-of-the-art technologies that make the everyday business routine safer and more comfortable. The innovative all-wheel drive system M xDrive of the powerful all-new BMW M5 with its 600 hp (441 kW) engine turns the driver into a self-assured pilot of a high-performance sports saloon with unbelievable power, precision and agility – pure M driving pleasure on a new level. Experience the BMW M5 Competition in Snapper Rocks Blue metallic with its uncompromising combination of elegant business sedan and power-oriented supreme performance.

The philosophy of our cars is based on the perfect interplay of dynamics, agility and precision while being suitable for everyday use.

Markus Flasch

Chairman of the Board of Management of BMW M GmbH


M Town
M Town
M Town
M Town
M Town

Fuel Consumptions and CO² emissions


Fuel consumption in l/100 km (combined): 10,5
CO2 emissions in g/km (combined): 239

BMW X3 M Competition:
Fuel consumption in l/100 km (combined): 10,5
CO2 emissions in g/km (combined): 239

Fuel consumption in l/100 km (combined): 10,5
CO2 emissions in g/km (combined): 239

BMW X4 M Competition:
Fuel consumption in l/100 km (combined): 10,5
CO2 emissions in g/km (combined): 239

M4 Convertible:
Fuel consumption in l/100 km (combined): 10,2 (9,5)
CO2 emissions in g/km (combined): 232 (217)

The figures in brackets refer to the vehicle with seven-speed M double-clutch transmission with Drivelogic. 

BMW M5 Competition:
Fuel consumption in l/100 km (combined): 10,6-10,5
CO2 emissions in g/km (combined): 241-238

The illustrations show optional equipment.

The values of fuel consumptions, CO2 emissions and energy consumptions shown were determined according to the European Regulation (EC) 715/2007 in the version applicable at the time of type approval. The figures refer to a vehicle with basic configuration in Germany and the range shown considers optional equipment and the different size of wheels and tires available on the selected model.

The values are already based on the new WLTP regulation and are translated back into NEDC-equivalent values in order to ensure the comparison between the vehicles. [With respect to these vehicles, for vehicle related taxes or other duties based (at least inter alia) on CO2-emissions the CO2 values may differ to the values stated here.]

The CO2 efficiency specifications are determined according to Directive 1999/94/EC and the European Regulation in its current version applicable. The values shown are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle for the classification.

For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at