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BMW Brand Experience
BMW BRAND EXPERIENCE. Group experience offers.

Experience the appeal of the BMW brand in a rather intensive way.

Our “BMW Brand Experience” packages offer groups of up to 20 persons the opportunity to dive into different worlds for a day. Combine exciting Guided Tours of the current exhibitions at BMW Welt with exciting driving training sessions with the BMW and MINI Driving Experience, embark on a voyage into the future of electromobility, or marvel at racing cars from BMW’s past.

Each package can be booked in German or in English, individually or in combination with an event in our BMW Group Event Forum.

If you are interested, please contact eventforum@bmw.com.

BMW Intensive

BMW INTENSIVE.


Dienstag bis Sonntag, Feiertage: 10:00 – 18:00 Uhr
Montag: Ruhetag

Letzter Einlass: 30 Minuten vor Schließung

Wir weisen darauf hin, dass das BMW Museum in 2018 in folgenden Zeiträumen geschlossen ist:

  • 24. – 26.12.2018
  • 31.12.2018 – 01.01.2019


Information:
Aufgrund von Arbeiten an der LED-Lichtfassade im BMW Museum, weisen wir Sie darauf hin, dass es während des Zeitraumes vom 17.09.2018 bis voraussichtlich 15.12.2018 zu Einschränkungen in der Wegeführung kommen kann.
Die Ausstellungsbereiche Flug- und Rennmotorenraum und Aerodynamik sind bis auf weiteres nicht zugänglich.
Für Rollstuhlfahrer wurde die Wegeführung entsprechend verändert.
Unterstützung und weitere Informationen erhalten Sie über unseren Besucherservice.

For all those who want to peek behind the curtain and take the steering wheel into their own hands.
During a Special Tour of the BMW Group Plant, you will get a rare inside look into the contemporary automobile manufacturing process. After lunch at the Bavarie, we will show you the highlights of BMW Welt. Subsequently, a shuttle will take you to the BMW Driving Academy in Maisach. There, you will have the chance to develop your skills behind the wheel and train for extreme situations under the instruction of experienced pros. Adrenaline rushes guaranteed!

Quick Facts

  • Special Tour of the BMW Group Plant
  • Guided Tour of BMW Welt
  • Lunch at the Bavarie
  • Driving training at the BMW Driving Academy
  • Duration: 9.15 am – 6.00 pm 
  • Booking period: Monday – Friday
  • Price: €9,900 excl. VAT per group of up to 20 participants 

BMW VISIONARY.

BMW i stands for pioneering mobility on the basis of innovative technologies, visionary design and sustainable materials.
With our BMW Visionary Experience Package, we will give you a taste of the future of driving pleasure. Explore two forward-thinking exhibitions with our expert guides: the “BMW i“ at BMW Welt and “BMW i Visionary Mobility” at the BMW Museum. After lunch at the Bavarie, we round off the programme with a special trip behind the wheel of the fully electric BMW i3 and the visionary BMW i8 sports car.

Quick Facts

  • Breakfast at the Biker’s Lodge
  • BMW Innovative Guided Tour at BMW Welt
  • BMW Museum Guided Tour with focus on BMW i — VISIONARY MOBILITY
  • Lunch at the Bavarie
  • Special trip with BMW i3 and BMW i8 with individual supervision
  • Duration: 9.00 am – 4.00 pm
  • Booking period: Tuesday – Friday
  • Price: €7,200 excl. VAT per group of up to 20 participants 
BMW Visionary
BMW Classic

BMW CLASSIC.

Back to the future is the motto of the BMW Classic Package.
The day begins with breakfast at the Biker’s Lodge, followed by a Guided Tour of BMW Welt before a shuttle takes you to the BMW Group Classic. Discover our unique collection of classic vehicles from our long and changing history as part of an exclusive Guided Tour.

Quick Facts

  • Breakfast at the Biker’s Lodge
  • Guided Tour of BMW Welt
  • Guided Tour of the BMW Group Classic vehicle collection with a focus on motorsport
  • Visit to the restoration workshop
  • Lunch at the Bavarie
  • Duration: 9.00 am – 3.00 pm
  • Booking period: Tuesday – Friday
  • Price: €3,700 excl. VAT per group of up to 20 participant 

BMW CREATIVE.

A highlight for creatives and automobile enthusiasts alike.
After a Guided Tour of BMW Welt, participants will have the unique opportunity to get creative as part of the “Car Designing Workshop” in which they will design their own personal four-wheeled favourite with the use of professional equipment.

Quick Facts

  • Guided Tours of BMW Welt
  • Lunch at the Bavarie
  • Car Designing Workshop
  • Duration: 12.00 pm – 5.15 pm
  • Booking period: Monday – Friday
  • Price: €3,000 excl. VAT per group of up to 20 persons 
BMW Creative