HOUSE OF BRAND.
BMW ADVERTISING THROUGH THE AGES.
The House of the Brand focuses on the brand as reflected in advertising and the "relationship" between the customer and "their BMW".
The exhibition area "Advertising " uses advertising posters, promotional advertisements and advertising films to show how communication between BMW and its customers has changed from the beginnings of the company to the present day.
Under the concept "Encounters", an exhibition highlights what is often a very close link between customers and their BMW vehicles. Isetta and BMW 2002 have - like many other BMW models - conquered people's hearts with their striking character and the spirit of the times.