The event areas at BMW Group Classic are also known among connoisseurs as the “Hallowed Halls”. The name arises from the automotive gems kept here which bear witness to the long, tradition-steeped history of the BMW, MINI and Rolls-Royce brands.
The 1st floor houses the so-called “barn discoveries”. Here, visitors feel as if they have been transported back in time to the early days of BMW vehicle manufacturing. On the 2nd floor you can trace the history of the BMW Group and its brands through a select display of motorcycles and cars. The 3rd floor, meanwhile, is dedicated to the theme of motor sport. You can also look over the shoulders of the historical motor sport experts here as they restore and prepare racing classics.
The exhibition areas of BMW Group Classic are not open to the public. However, you can optionally add tours when booking at the BMW Event Forum or directly reserve one of the event areas at BMW Group Classic. If larger groups are involved, your event can also be held amid the exhibition, making it a unique and unforgettable occasion for all involved.