Please move up closer.

There are things you want to be really close to. The fascinating architecture of the BMW Welt with its distinctive Double Cone and the floating cloud roof, for example. The BMW Welt is one of the first buildings representing a new generation of communication buildings for the 21st century. This is where the corporation goes into dialogue with its customers, friends and visitors from all over the world – a place of meeting and of change.

The open style of architecture and the glass facade allow a lot of light into the rooms and open up the building towards its surroundings. Simultaneously, the BMW Welt harmonically blends into the context of the architecture of the Olympiapark and the existing BMW buildings.

The interior of the BMW Welt proves just as remarkable as its architecture. Even the smallest detail conveys to the visitors the notion of uniqueness: Different room perspectives, an easy orientation and a maximum of comfort create the right atmosphere in which to present the BMW brand as an impressive experience. This means: To see, feel, hear, smell, taste BMW – in brief: To experience the world of BMW with all senses.

Come closer, take a look around and absorb the atmosphere of the BMW Welt. Who knows? Maybe it will make your heart beat a little faster. Even if you are not sitting behind a steering wheel of a BMW.