The tension rises.

Before the highlight of your visit to the BMW Welt, the automobile takeover, we offer you the possibility to receive a thorough briefing in our specially conceived Product Info Center. It is specifically developed for your engine type and range of equipment. In this way you can get acquainted with your new BMW and its features before you really get into the car for the first time. What is so special about it: In this form it is unique and can only be experienced at the BMW Welt.

The topics of the briefing include design, safety, service, performance, driving dynamics and ease of operation. The first stage of the Product Info Center is the so-called Info Table. On touch screens you will see a 3 dimensional rendering of your BMW. Your personal assistant will then brief you on the special features of your new BMW. Subsequently you will continue to the Info Module. With the aid of a steering wheel, two pedals and an iDrive controller you will have the chance to get familiar with important features and equipment, such as adaptive cornering lamps, iDrive, Night Vision and many more during a multi-media “test drive“.

There is a further exhibit at the Product Info Center which demonstrates the sensory experience in the car. With the help of examples you will find out what your new BMW feels and sounds like.

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