The Art of Being BMW. Technology and design in perfect balance.

When it comes to driving pleasure, BMW’s creativity knows no limits. BMW EfficientDynamics, engine expertise, driver assistance, systems, BMW ConnectedDrive and BMW CleanEnergy – at the centre of the Plaza and thus at the heart of the BMW Welt in the Technology and Design Atelier you can experience technological innovations as well as the BMW design philosophy, interior and exterior and the design configurator – BMW technology and design you can feel, see, hear and experience.

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Technology and Design Atelier

Overview
BMW EfficientDynamics
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