The BMW Welt is one of the first buildings representing a new generation of communication buildings for the 21st century. This is where the corporation goes into dialogue with its customers, friends and visitors from all over the world – a place of meeting and of change.

The open style of architecture and the glass facade allow a lot of light into the rooms and open up the building towards its surroundings. Simultaneously, the BMW Welt harmonically blends into the context of the architecture of the Olympiapark and the existing BMW buildings.

The interior of the BMW Welt proves just as remarkable as its architecture. Even the smallest detail conveys to the visitors the notion of uniqueness: Different room perspectives, an easy orientation and a maximum of comfort create the right atmosphere in which to present the BMW Group brands - BMW, MINI and Rolls-Royce Motor Cars - as an impressive experience. This means: To see, feel, hear, smell, taste the brands – in brief: To experience the world of the brands of BMW Group with all senses.

In December 2001, following in-depth debates, the board of the BMW AG has voted in favour of the architectural concept by COOP HIMMELB(L)AU. The outstanding concept of the BMW Welt is characterised very much by the unique roof structure and the so-called Double Cone.