AUTHENTIC. EMOTIONAL. MINI.
THE NEW MINI EXHIBITION AT BMW WELT.
An encounter with a MINI generates enthusiasm. That's not new - but it's highly emotional. And very authentic. This is precisely what the new MINI exhibition conveys. The instant you step inside you will feel the new MINI spirit – mature and full of passion. The rooms: open, bright and spacious. The design: clear, genuine, high-quality. The emotions: big, bigger and truly big.
Extending over a total exhibition space of 800 square metres you can experience nine MINI models, ranging from the new MINI Clubman to the classic MINI Cooper and the John Cooper Works models. Find out for yourself. Our guest assistants will of course be more than happy to provide any help and information you require during your visit.
LESS IS MORE: FOCUSING ON THE ESSENTIALS.
The new MINI World focuses on the new MINI Clubman – in an atmosphere that is reduced to the essentials, with real wood parquet flooring, exposed brick walls and large industrial windows. And in the new lounge you can experience MINI Connected or travel through MINI history in an original Austin MINI Cooper dating back to 1965. All this is set in a modern ambience with authentic materials. Concrete, steel and wood provide the backdrop for the other areas of the exhibition. And there are powerful contrasts between black and white, too.
GENUINE MOTOR RACING DNA.
The subbrand John Cooper Works is the pure embodiment of the MINI motor racing legacy. Experience it for yourself – in a modern workshop ambience. In order to sense the power that lies in the MINI models, try out the MINI Thrill Bench – it's a bench with a difference.
And if you want to test your racing driver qualities, simply climb into the cockpit of the racing simulator.
Have a look at our picture gallery and get an initial impression of the new MINI World right away.