THE SEVEN EXHIBITION HOUSES.
The diversity of BMW Group History.
The BMW Museum presents more than 100 years of BMW heritage in all its facets with a diversity of different exhibition areas. The key aspects typical of BMW are integrated in seven thematic blocks. These seven thematic blocks determine the architecture in the low building - the new part of the BMW Museum: An independent house was originated for each thematic block.
Two to three exhibition areas are presented inside the houses. The following pages present an overview of all seven houses and all exhibition areas.
HOUSE OF DESIGN.
BMW design: inspiration and processes.
The House of Design sets the scene for the BMW brand, the museum and BMW design in the first room entitled "Inspiration". The design process at BMW AG is presented in the "Studio" and a selection of prominent design icons is featured in the "Treasury".
Visitors develop an enthusiasm for the brand, the museum and BMW design in the first exhibition room of the museum. The exhibition looks at the phenomenon of inspiration and focuses on the core issue of what distinguishes the BMW brand and BMW design.
The exhibition "Studio" highlights what it means to design and build premier vehicles and also illustrates the highly complex processes underlying the "birth" of a new BMW vehicle (automobile and motorcycle).
The lower area of the house forms the "Treasury" and is deliberately given a darkened atmosphere. This is where visitors see particularly valuable and important vehicles. Designers describe which vehicles influence BMW design today.
HOUSE OF THE COMPANY.
A journey in time through company history.
The House of the Company provides in-depth information on company history with the rooms "First Steps", "Aspects" and a media "Company Sculpture".
The exhibition entitled the "First Steps" presents the origins of the BMW success story through the first aircraft engine in 1916, the first motorcycle in 1923 and the first automobile in 1928.
The "Aspects" exhibition documents the people who play a key role for the BMW Group in and around the company. They influence the company culture through jointly held ideas, visions and values.
An exceptional sculpture in the "Chronology" area presents an interactive "Journey through Time" showing the company history of BMW. Visitors experience the diversity and fascination of more than 100 years of BMW heritage and products.
HOUSE OF THE MOTORCYCLE.
Success story on two wheels.
The House of the Motorcycle uses a large number of exhibits to describe how BMW motorcycle manufacture developed at the production sites in Munich (1923-1969) and Berlin-Spandau (1969 - today). Highlights from more than 80 years of motorcycle production (series motorcycles) are presented here.
Visitors are also introduced to the most important innovations in motorcycle construction from the 1920s to today.
HOUSE OF TECHNOLOGY.
Focus on efficiency and dynamic performance.
The House of Technology uses the themes "Lightweight Construction", "Engines" and "Aerodynamics" to document the efficiency and performance of BMW technology.
Since the first aircraft engines were constructed, lightweight construction has been used at BMW. Today, intelligent lightweight construction makes a key contribution to technology leadership for the BMW brand and the theme of EfficientDynamics.
The "Engines" exhibition area features the inline six-cylinder engine as a typical BMW power unit. BMW has been setting the benchmark in this engine genre for decades and produces engines representing the ideal synthesis between performance, drive quality, safety, economy and quality.
The third exhibition area is dedicated to aerodynamics. This is a key factor for handling, design and consumption in the development of BMW automobiles. This tradition also has a track record at BMW stretching back to the 1930s.
HOUSE OF MOTOR SPORT.
Great winners on the race track.
The House of Motor Sport reflects the major, unforgettable successes of BMW: the victories gained by the BMW 328, the commitment to Formula 1, the racing heritage of BMW motorcycles and BMW touring cars.
The BMW 328 enables BMW to take up an unassailable position of leadership in international motor racing during the second half of the 1930s. The BMW 328 remains an important image icon of the brand to this day as well as being the epitome of technical, design and sporting genius.
In 1980, BMW announced its first commitment to Formula 1 as an engine supplier. In 1983, Nelson Piquet already became World Champion driving a Brabham BMW BT 52 during the second season. After an "interlude" with Williams, BMW decided to build up its own Formula 1 Team with Sauber in 2006.
One exhibition area is devoted to motorcycle racing alone. As the motorcycle manufacturer with the longest heritage in Germany, BMW has also been actively involved in racing since 1923 and is privileged to look back on a unique success story.
BMW has been achieving a continual string of successes in international touring car sport for the past 40 years. BMW racing cars blazed an unparalleled trail of success during the 1970s and 1980s.
HOUSE OF BRAND.
BMW advertising through the ages.
The House of the Brand focuses on the brand as reflected in advertising and the "relationship" between the customer and "their BMW".
The exhibition area "Advertising " uses advertising posters, promotional advertisements and advertising films to show how communication between BMW and its customers has changed from the beginnings of the company to the present day.
Under the concept "Encounters", an exhibition highlights what is often a very close link between customers and their BMW vehicles. Isetta and BMW 2002 have - like many other BMW models - conquered people's hearts with their striking character and the spirit of the times.
HOUSE OF THE SERIES.
Development phases at a glance.
The House of the Series features the development of individual series and then goes on to document the development of BMW in the executive class and the success of the BMW M models.
An impressive tower displaying four exhibits presents the structure of BMW products in the form of model series. During the 1970s, BMW introduced the type designation that continues to be used today. BMW 3 Series, 5 Series, 6 Series and 7 Series and the derived lines such as Z or X models have since formed the basis for a transparent class structure.
One of the biggest exhibition rooms is dedicated to the BMW 7 Series. BMW was able to anchor the concepts of dynamic driving and sportiness in the executive class segment of saloons with the BMW 7 Series and its predecessors. This combined style, luxury and dynamic performance contributes to a holistic driving experience.
The lower exhibition area in this house is reserved for one of the most powerful letters in the world: Since the 1970s, BMW has marketed extraordinary sports cars for road use with the M models. BMW was the first manufacturer in the world to have a dedicated product line for its sporty automobiles. The BMW M engines present the pinnacle in the area of roadworthy high-performance engines.