BMW i SPECIAL EXHIBITION: MEMPHIS STYLE.
Is there anyone who does not remember the amazing Memphis style? Furniture, cups, T shirts... in the 1980s, it was everywhere.
This somewhat garish style was developed at the time by the Memphis Design Group in Milan. And because the 1980s – not always known for good taste – are once again back in fashion, BMW i and Garage Italia Customs have joined forces to put on a spectacular tribute to this individualistic decade on four and eight wheels respectively.
Star designer Lapo Elkann and his Creative Hub have given a BMW i3 and a BMW i8 an interior and exterior makeover in the Memphis style. These two electric-powered vehicles first went on show at the Salone del Mobile, Milan’s furniture fair, in April.
Now, for a period of four weeks commencing 15th July, they can be admired at BMW Welt.