Exciting Activities Guided tours Isetta BMW on Demand BMW Driving Experience Olympic Park


Make the most of your event.

Fancy following your start-of-the-year event in the auditorium with a guided tour of BMW Welt? Or how about a product presentation in the Business Center, together with a BMW Group Classic tour? Or a fireside chat in the Business Club followed by a roof-top exploration tour of the Olympic Stadium? The BMW Group Event Forum gives you the opportunity to combine your events with a variety of exciting activities. Not only that, you can also combine your event with one of our regular special offers – just ask us.


A fascinating look behind the scenes.

As an optional supplement to your event, you can book individual guided tours of BMW Welt, Museum or BMW Group plant.

A BMW Welt tour gives you a fascinating glimpse behind the scenes as well as some interesting background information on the building and its architecture. Send your guests on a voyage of discovery through one of the most intriguing structures to be built in recent years.
Immerse yourself in the history of mobility.

On over 5000 m², the BMW Museum exhibition takes you back to the past century on an exciting journey through time. Presenting over 120 of the most significant and attractive original BMW exhibits, the BMW Museum lets you experience the history of the automobile that you can touch and feel.

From bodywork design to engine installation and final assembly, a guided tour of the BMW home plant lets you experience the whole gamut of automobile production. Be there right on the spot when one of the world’s most fascinating cars comes into being: a new BMW.

In addition to the guided tours for each building, we can also offer combined tours. These tours combine the highlights of the BMW Museum and the most important areas of BMW Welt.


A little gem, but a huge impression.

The BMW Isetta 250 Export, built 1959, is a little gem of BMW automobile history. When you use the BMW Group Event Forum for your event, we can offer you our “cuddly bubble” as a great attraction! Simply let the Isetta criss-cross BMW Welt during your event, and we are sure that your guests will be left with a lasting impression. And if you wish, we’ll be pleased to let you and your guests drive along in the white and blue Isetta and take photos.


Drive your dream BMW, by the hour if you wish.

Book a BMW model of your choice, and integrate this experience in your event. BMW on Demand provides a range of individual and flexible options. Your guests choose the vehicle they wish and enjoy a day of driving experience extraordinaire. This service also extends to groups. BMW will be pleased to support you in choosing an interesting route.


The training courses provided by BMW Driving Experience always promise one thing: ultimate driving pleasure.

Out of the conference room and on to the racetrack – the BMW Driving Experience brings action to your event. Whether safety, racetrack, snow and ice, or individually planned incentive training, ultimate driving pleasure is a regular item on the agenda. The highly diversified BMW Driving Experience programme is bound to have something that is just right for you and your guests.


The vibrant location for your events.

The Olympiapark awaits you and your guests with some fascinating attractions. Combine your conference e.g. with an impressive roof-top exploration tour or a thrilling abseil. Or would you prefer a soccer tournament in the Olympiapark SoccArena? You can also tour the Olympic Tower and visit Sea Life München.


Olympiapark München GmbH

Visitor Service

Spiridon-Louis-Ring 21

80809 München

Phone +49 (0)89 3067-2414

Fax +49 (0)89 3067-355 2414

Email: besucherservice@olympiapark.de

Please turn to our BMW Group Event Forum Team with any questions you may have on the BMW Group Event Forum or any requests for further details on each of our offers.